The most important action any marketer looks at when it comes to email metrics is the click to open ratio or CTOR. As more and more email are arriving in peoples inboxes the chance that your email will get opened let alone clicked on is getting slimmer and slimmer. Email On Acid have released their most recent study called The Art of the Click, looking at email metrics at a … [Read more...] about The Art of the Click!
Push notifications are both a powerful tool and minefield, they walk a fine line of helpful and annoying. They can help increase in app purchases and get companies in trouble. “Every misstep reduces open rates, and in turn, retention and engagement.” This past year Tapjoy conducted a study on push notifications, they looked at over 4 million push notifications that were sent … [Read more...] about Surprising Facts about Push Notifications!
Brand advocacy is a great marketing tool, it allows companies to create a relationship with a user, who in turn could easily promote the brand out of sheer positivity and happiness. This then increases your online reviews which are very important in customer decision making. “88% of users rely on online reviewers made by other users and trust recommendations from friends and … [Read more...] about Brand Advocacy = Growth Hack
The digital marketing industry is constantly changing and adapting. When it comes to email marketing 2016 has already seen plenty of changes. Mobile opens reached a high of 56% in April, a whopping 10% increase from last year, with Apple products dominating 44% of the mobile opens. Desktop opens have been continually decreasing, from 22% share in 2015 down to 19% in 2016. … [Read more...] about 2016 Email Marketing Trends
When it comes to project management and marketing it seems to be worlds divided. Marketers are seen as creatives who come up with ideas on their own and are difficult to work with on large scale projects. However, as marketers enter the digital field, diving into analytics, web development, lead generation and more technical projects, project management becomes less of a foe. … [Read more...] about Bridging the Divide