Push notifications are both a powerful tool and minefield, they walk a fine line of helpful and annoying. They can help increase in app purchases and get companies in trouble. “Every misstep reduces open rates, and in turn, retention and engagement.”

This past year Tapjoy conducted a study on push notifications, they looked at over 4 million push notifications that were sent between February and August of 2016. They found some very helpful information for anyone in the app development world.

 

 

Here are Tapjoy’s 7 facts:

Fact #1: Open Rates Are Highest on Mondays

Fact #2: Android Makes Opening Easier

Fact #3: Weekly Frequency Gets Opened The Most

Fact #4: The Phrase “Get your…” Gets More Opens

Fact #5: When It Comes to Push, Silence is Golden

Fact #6: Automation is More Than Just a Time-Saver

Fact #7: Not all Genres Are Equal

Tapjoy found out that sending out your push notifications earlier in the week will help you get a higher chance of having the user click. They also found that wording is very important, including a word that inspires urgency helps increase your clicks. The most interesting fact that I read was that silent push notifications are twice as likely to get clicked then notifications that use a sound. A good push notification includes action words worth opening, respects the user, and only interrupts when necessary.

 

Read the blog post here: https://home.tapjoy.com/blog/7-surprising-facts-open-rates-push-notifications/