In class, we discussed the different channels, their demographics and needs. This lesson really resonated with me because working in the digital marketing field everyone asks me which is the best platform for them to run advertisements. This is an answer I always struggled to answer. I have attended conferences where they said Snapchat is the way to go. I have other colleagues … [Read more...] about #OneSizeFitsNoOne
Can you think of a company that does not have a mobile app? There are probably very few. From your favorite stores to supermarkets and restaurants, most establishments have some sort of digital presence. This could be due to being cost effective or perhaps that 25% more people use mobile then desktop in the United States (1). An industry I never thought about until now is … [Read more...] about Mobile In Medical
Everyday we scroll through thousands of pictures, videos, advertisements. Only a few are memorable, only a few do individuals actually watch the full video or read the entire description. The question is how do brands create “stop the scroll” content? The type of content that draws a user in where they can’t look away. We discussed the answer to this in class which consists of … [Read more...] about Caution: Content You Won’t Be Able To Look Away From
I never understood the importance of having a system development cycle in place until now. Instead of following a cycle I would just guess and make assumptions on what phase a project was in and where it should go next. This led to many process inefficiencies. Understanding SDLC helped me alleviate the complexity and provided me a structure to follow that makes managing a … [Read more...] about There’s More Than 1 Development Cycle?
Is there a difference between wireframing and sending screenshots of a landing page? This was the first question I thought of while conducting my first wireframe. It seemed so basic, but indeed, they are very different. Wireframing is created in the early stages of a project. It’s used to layout content and functionality of a website and its pages (1). Completing a wireframe in … [Read more...] about What’s The Point of Wireframing?