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Kassi Jata

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

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Kassi A. Jata
kassijata@temple.edu | (631) 352-8735
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EDUCATION:
Temple University | Fox School of Business, December 2022
Master of Science: Digital Marketing and Innovation

Susquehanna University | Sigmund Weis School of Business, May 2020
Bachelor of Science: Luxury Brand Marketing and Management

Minor: Entrepreneurship and Innovation
                                                                

MARKETING & BUSINESS EXPERIENCE:
Co-Founder | Digital Marketing Specialist, Share A Smile, Selinsgrove, PA

  • Worked with team to produce & distribute our Covid-19 care packages
  • Developed and executed marketing plans through website, social media, email and commercialization
  • Analyzed website traffic and campaign launches to increase conversion and retention rates

Marketing Intern, Country Life, Hauppauge, NY

  • Collaborated with three different subsections of the parent company with each marketing team
    • Country Life Vitamin: Innovatively launched a new line of products called Gut Connection
    • BioChem: Recreated website from start to finish to modernize it by working with external and internal partners
    • Dessert Essence: Researched and analyzed competitors as well as lead presentations to debrief team on findings
    • Customized outgoing PR packages to our VIP clients and influencers

Marketing Campaign Manager, Summer Session, Selinsgrove, PA

  • Developed an innovative campaign through Facebook and Instagram to target and expand online summer classes to universities across the nation
  • Managed new services and content releases through advertisements, networks and social media

Marketing Associate, It Works, Smithtown, NY

  • Digitally promoted and advertised a variety of health and wellness products to increase business visibility
  • Addressed the target market and provided detailed information to clients regarding merchandise and the company


CERTIFICATIONS AND SKILLS:
Content Creation, Data Analyzation, Campaign Management: Instagram, Facebook, Windows Operating Systems; Microsoft Word, Excel, PowerPoint, Outlook, Google Analytics, SEO, Tableau, ADP, ATS

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Copyright © 2022 · Kassi Jata
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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