Kassi A. Jata
kassijata@temple.edu | (631) 352-8735
LinkedIn Profile
EDUCATION:
Temple University | Fox School of Business, December 2022
Master of Science: Digital Marketing and Innovation
Susquehanna University | Sigmund Weis School of Business, May 2020
Bachelor of Science: Luxury Brand Marketing and Management
Minor: Entrepreneurship and Innovation
MARKETING & BUSINESS EXPERIENCE:
Co-Founder | Digital Marketing Specialist, Share A Smile, Selinsgrove, PA
- Worked with team to produce & distribute our Covid-19 care packages
- Developed and executed marketing plans through website, social media, email and commercialization
- Analyzed website traffic and campaign launches to increase conversion and retention rates
Marketing Intern, Country Life, Hauppauge, NY
- Collaborated with three different subsections of the parent company with each marketing team
- Country Life Vitamin: Innovatively launched a new line of products called Gut Connection
- BioChem: Recreated website from start to finish to modernize it by working with external and internal partners
- Dessert Essence: Researched and analyzed competitors as well as lead presentations to debrief team on findings
- Customized outgoing PR packages to our VIP clients and influencers
Marketing Campaign Manager, Summer Session, Selinsgrove, PA
- Developed an innovative campaign through Facebook and Instagram to target and expand online summer classes to universities across the nation
- Managed new services and content releases through advertisements, networks and social media
Marketing Associate, It Works, Smithtown, NY
- Digitally promoted and advertised a variety of health and wellness products to increase business visibility
- Addressed the target market and provided detailed information to clients regarding merchandise and the company
CERTIFICATIONS AND SKILLS:
Content Creation, Data Analyzation, Campaign Management: Instagram, Facebook, Windows Operating Systems; Microsoft Word, Excel, PowerPoint, Outlook, Google Analytics, SEO, Tableau, ADP, ATS
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