Working in talent acquisition, I am well-acquainted with reasons for not selecting a candidate. Among others, reasons for displacing candidates often include “has the right educational background, doesn’t have the required experience” or sometimes “has the right experience, doesn’t have the required education.” It’s a tricky Venn Diagram for applicants, unfortunately. Knowing this, I hoped to pursue my Master’s of Science of Digital Innovation in Marketing through Temple’s Fox School of Business and, over time, work with the different departments within my organization to make the user (applicant) experience easier and more enjoyable. This would allow me to gain educational experience but also utilize my education in my profession.
I’m being hyperbolic when I say 6,289 additional steps but the application process is lengthy. At present, the talent acquisition team does not have insight into the analytics of our site. We are greatly missing out on valuable data like devices, demographics, bounce rates, drop off rates, etc.
Prior to obtaining my current role, I would passively peruse organizations’ career websites for positions of interest. If it was easy to apply, I would submit an application. If it was a more in-depth process, I would bookmark it and set a reminder to come back another time (Pro tip: Not a good idea! Job postings are taken down all the time resulting in missed opportunities galore!). Although a more in-depth usability test should be performed before arriving at a conclusion, I find it highly probable that the length/complexity of our application process deters applicants.
Assuming that the user experience leaves room to be desired, I researched ‘user experience’ in conjunction with ‘agile methodologies.’ I was surprised to find that many of the results indicated that UX and Agile were not compatible. This was unexpected, considering that Agile has “an incremental approach, the ability to change direction based on customer and stakeholder feedback, and short timeframes that keep the teams focused.” To me, having an incremental approach and the ability to change direction based on customer/stakeholder feedback fulfills design thinking’s very premise (“If I focus on people and observe them in context, then I can find what they need”).
Recently, my organization got the green light to redesign our corporate website. This is exciting because it will give us so much information! This information will allow us to recruit more efficiently, source candidates quickly, and gain insight into what is working for applicants and what is not. Although it’s easy to get ahead of ourselves, it’s important for the data, development, and design teams to work together in an iterative way with internal and external stakeholders in mind.
- Krug, Steve. Don’t Make Me Think, Revisited. Pearson Education, 2013
- Blosch, Marcus. “Use Design Thinking to Architect Customer Experience Into Your Digital Platforms.” Jan. 2018. Gartner. Temple Library, Philadelphia, PA. Aug 2019.