Jaclyn Scarborough
jackie3@temple.edu • 215-815-0952 • Greater Philadelphia Region
Relevant Work Experience
Marketing Manager, FA Davis Company, June 2016 – Present
- Develop product positioning and messaging for FA Davis products in 10 distinct education markets
- Project leader for conducting new qualitative and quantitative audience demographic research
- Develop marketing plans that will generate the new customer leads and maintain existing customer retention rates to achieve sales and usage goals
- Analyze ROI on past conferences and provide recommendations for optimizing exhibits in the future
- Develop sales forecasts and goals based on current sales data, market trends and competitive market share
- Increased total number of accounts by 50% within 6 months of joining the company
- Attend national trade shows to represent FA Davis and obtain new leads
Marketing Manager, PRN Physician Recommend Nutriceuticals, 2015 – 2016
- Created and managed print collateral, advertisements, video testimonials and electronic communication to support several lines of business – consumer, wholesale, and physician referrals
- Wrote internal whitepaper supporting a new line of business, provided research to support revenue goals
- Created communications calendar to lower spam rates and manage online communications to four different audience groups
- Developed targeted campaigns to drive sales from existing accounts and to acquire new business
- Attended national trade shows to represent PRN and obtain new leads Analyzed post-event ROI and provide recommendations for optimizing events in the future
- Collaborated with medical, legal, and regulatory staff to ensure compliance with FDA guidelines on all marketing communications and materials
- Supported wholesale sales team with marketing efforts to achieve 103% of 1st quarter sales goal
Senior Marketing Executive, Royal Society of Chemistry, 2014-2015
- Wrote detailed strategic campaign plans and monitored execution of marketing strategies, targeted for American audiences in the academic and consumer markets, to drive revenue growth, usage, author adoption, membership and engagement
- Developed and presented USA audience marketing presentation to the entire organization
- Served as the North American audience internal consultant, providing feedback for the global marketing plans written by international colleagues
- Researched and analyzed potential events and sponsorship opportunities and managed North American audience annual budgets
Marketing Specialist, Drexel University Online, 2014-2015
- Planned promotions and events to increase education and corporate degree program enrollments, meeting 2013 year-end enrollment goals.
- Created email marketing campaigns to emphasize Drexel degree programs as best opportunity for career growth to targeted audiences with an organizational record of 38% open rate.
- Supported educational and recruitment events with dedicated marketing materials and online campaigns, including email invitations and social media
- Strategized with Media Buyer on potential media and advertising buys to increase program enrollments and attendance at events
Marketing Manager, Maney Publishing, 2012-2013
- Established Maney’s presence in North America with the opening of new office in Philadelphia
- Managed marketing promotions distributed to the North American audience for over 101 products
- Created and executed marketing plans for electronic journal collections and for individual health science journal titles to increase usage and subscriptions to institutions, consortia, and single-user subscriptions
- Attended national academic conferences to and promote products and journal collections
- Established an internal tiered-level marketing priority-needs formula that was adopted by entire marketing department
Marketing Associate, Taylor & Francis Group, 2009 – 2012
- Managed $80,000 marketing budget for 40 academic titles, creating promotions to optimize readership, citations, submissions, and online usage.
- Achieved over 22,000 downloads with an online conference promotion in a four-month time period.
- Attended national and international academic conferences to increase online usage of assigned account list and meet with executive editors to discuss trends in their fields
- Coordinated multiple exchange agreements with partner organizations for complimentary booth space and advertising at respective conference events and online media
- Managed and supervised Marketing Assistant and multiple interns
Education
Masters Candidate – Digital Innovation in Marketing | Fox School of Business and Management
Temple University – Philadelphia, PA | December 2018
Bachelor of Arts, Communications Studies
Temple University – Philadelphia, PA | May 2015
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