Resume

Jaclyn Scarborough

jackie3@temple.edu • 215-815-0952 • Greater Philadelphia Region

Develop product positioning and messaging for FA Davis products in 10 distinct education markets
Project leader for conducting new qualitative and quantitative audience demographic research
Develop marketing plans that will generate the new customer leads and maintain existing customer retention rates to achieve sales and usage goals
Analyze ROI on past conferences and provide recommendations for optimizing exhibits in the future
Develop sales forecasts and goals based on current sales data, market trends and competitive market share
Increased total number of accounts by 50% within 6 months of joining the company
Attend national trade shows to represent FA Davis and obtain new leads

Marketing Manager, PRN Physician Recommend Nutriceuticals, 2015 – 2016

Created and managed print collateral, advertisements, video testimonials and electronic communication to support several lines of business – consumer, wholesale, and physician referrals
Wrote internal whitepaper supporting a new line of business, provided research to support revenue goals
Created communications calendar to lower spam rates and manage online communications to four different audience groups
Developed targeted campaigns to drive sales from existing accounts and to acquire new business
Attended national trade shows to represent PRN and obtain new leads Analyzed post-event ROI and provide recommendations for optimizing events in the future
Collaborated with medical, legal, and regulatory staff to ensure compliance with FDA guidelines on all marketing communications and materials
Supported wholesale sales team with marketing efforts to achieve 103% of 1st quarter sales goal

Senior Marketing Executive, Royal Society of Chemistry, 2014-2015

Wrote detailed strategic campaign plans and monitored execution of marketing strategies, targeted for American audiences in the academic and consumer markets, to drive revenue growth, usage, author adoption, membership and engagement
Developed and presented USA audience marketing presentation to the entire organization
Served as the North American audience internal consultant, providing feedback for the global marketing plans written by international colleagues
Researched and analyzed potential events and sponsorship opportunities and managed North American audience annual budgets

Marketing Specialist, Drexel University Online, 2014-2015

Planned promotions and events to increase education and corporate degree program enrollments, meeting 2013 year-end enrollment goals.
Created email marketing campaigns to emphasize Drexel degree programs as best opportunity for career growth to targeted audiences with an organizational record of 38% open rate.
Supported educational and recruitment events with dedicated marketing materials and online campaigns, including email invitations and social media
Strategized with Media Buyer on potential media and advertising buys to increase program enrollments and attendance at events

Marketing Manager, Maney Publishing, 2012-2013

Established Maney’s presence in North America with the opening of new office in Philadelphia
Managed marketing promotions distributed to the North American audience for over 101 products
Created and executed marketing plans for electronic journal collections and for individual health science journal titles to increase usage and subscriptions to institutions, consortia, and single-user subscriptions
Attended national academic conferences to and promote products and journal collections
Established an internal tiered-level marketing priority-needs formula that was adopted by entire marketing department

Marketing Associate, Taylor & Francis Group, 2009 – 2012

Managed $80,000 marketing budget for 40 academic titles, creating promotions to optimize readership, citations, submissions, and online usage.
Achieved over 22,000 downloads with an online conference promotion in a four-month time period.
Attended national and international academic conferences to increase online usage of assigned account list and meet with executive editors to discuss trends in their fields
Coordinated multiple exchange agreements with partner organizations for complimentary booth space and advertising at respective conference events and online media
Managed and supervised Marketing Assistant and multiple interns

Masters Candidate – Digital Innovation in Marketing | Fox School of Business and Management

Temple University – Philadelphia, PA | December 2018

Bachelor of Arts, Communications Studies

Temple University – Philadelphia, PA | May 2015