The Problem In the Higher Education B2B sector, I frequently conduct webinars focused on the content of our product solutions, mainly our online learning platforms. Webinars offer a unique way for interactive product demonstration. Attendees learn the benefits of an online learning platform and how they can incorporate it into the next semester. I was struggling to … [Read more...] about Linkedin Advertising for Webinar Recruitment
After our recent Meetup with Guest Speaker: Brendan Bilko, Co-Founder of Dexter, I learned that Chatbots are more sensitive than I originally thought. A simple mistake in code could reject a conversion with a consumer. Typing 'hey', instead of 'hi' could create an error message. It's a tiny error than could kill an engagement. Marketers love to embrace the latest trend … [Read more...] about Using Chatbots for good instead of evil.
To continue the analysis of the most clickable brand content marketing, let's talk about the social media aspect of each. Nike & Colin Kaepernick I first discovered the campaign on Twitter and was so interesting I immediately went to Youtube to watch the full video. This campaign was MADE to be shared. It succeeded by making Nike the thing to debate and discuss. I … [Read more...] about Labor Day Social Media Analysis
Labor Day and Back-to-School season used to mean we revisiting the wonderful classic by Staples "Most Wonderful Time of Year". It was a funny and simple 30-second TV spot starring parents who danced around an office supplies store in absolute glee but the children had sad faces. In our digital world, content doesn't earn water-cooler status on TV anymore. The trouble with … [Read more...] about Labor Day Content Marketing Analysis
Conducting a usability test on a website in development provides many opportunities to course correct in the development stages. It's surprising how many organizations don't conduct usability testing before launching new websites. While the likely reason why is available funding, another reason is the productivity or usefulness of such a step in the website design process. Here … [Read more...] about Keeping a Website Usability Test on Track