Labor Day and Back-to-School season used to mean we revisiting the wonderful classic by Staples “Most Wonderful Time of Year”. It was a funny and simple 30-second TV spot starring parents who danced around an office supplies store in absolute glee but the children had sad faces. In our digital world, content doesn’t earn water-cooler status on TV anymore.
The trouble with looking for the best Labor Day or back-to-school content marketing is that I’m not the audience for it. I don’t have children, so the only person I sent back to school was my music teacher fiance. In our household, Back-to-School happened over two weeks ago when he went in to set-up his classroom. For this piece, I instead focused on what peaked my interest over the last two weeks.
Nike & Colin Kaepernick
This is the campaign that is currently dominating headlines is Nike new ‘Just do it’ campaign on Youtube and Twitter featuring Colin Kaepernick. I believe this content will continue to dominate over the next few weeks. I don’t expect it to die down anytime soon. Nike accomplished what I believe they set out to do – to take a stand with athlete’s and to be the topic of conversation.
I’m a sucker for bath bombs and for new sparkly jewelry, so Fragrant Jewels bath bombs with rings inside are like fun candy to me. Fragrant Jewels did a Labor Day campaign on Facebook where each day they offered a new digital scratch off code which revealed the coupon for the day for 5 days. It won’t live based Labor Day, but it did work as I placed an order I wasn’t intending to place. Each day I checked the coupon to see how good the deal was, so they caught my interest.
Cricut Back-to-School craft projects
Cricut the cutting craft machine showcased several of their teacher projects in their emails and on Instagram. Since I’m the future wife of a teacher and the owner of a Cricut maker, I bookmarked several of the projects. The day of Labor day, they offered a free download for teacher’s organizational labels. I bookmarked several projects to review when we aren’t so busy with grad school and our wedding next month, but I likely won’t revisit them until next year when Cricut will probably offer new school projects. It was compelling enough for me to click-through, but not compelling enough for me to take action.