Conducting a usability test on a website in development provides many opportunities to course correct in the development stages. It’s surprising how many organizations don’t conduct usability testing before launching new websites. While the likely reason why is available funding, another reason is the productivity or usefulness of such a step in the website design process. Here our several ways to ensure your usability test is productive and stays on track to meet the results you desire.
A focused tester will always provide better results than unfocused. Take the time to make sure they stay engaged throughout by conducting testing in a quiet room with minimal distractions
Get some thick skin
A tester must feel comfortable providing their thoughts to the organization. Make it clear that you are testing the website design, and not grading them on how they understand how to use the site.
Set your goals
It’s easy to get lost on the internet, even if it’s only one website that someone is browsing. create clear and defined goals for your tester so you can identify areas that need improvement.
Take your time
A rushed atmosphere for the tester will create a rushed solution. Providing amble time to conduct the test to understand how long it takes for a tester to achieve your set goal. Rushing the tester will remove the human element that the organization will have no control once the website is launched.
What are your ‘musts’ when conducting a usability test in your organization?
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