This has been a very great semester to cap off a truly intriguing experience as an MS-DIM student. Each of the classes that we took offered us valuable information that will be applicable in the workforce in one way or another. One subject that I really had no expertise in was mobile marketing. This class taught me the importance and complexity of the subject and I truly feel like a more complete marketing professional now that the semester is coming to a close. Rather than simply being an alternate view of a website, mobile marketing is starting to take over and is actually more popular for younger demographics. If organizations want to maximize their outreach to their target audience, it’s absolutely imperative that they take mobile marketing seriously.
Mobile marketing is the future and it’s absolutely crucial for organizations to understand that in order to be competitive. Consumers are increasingly shifting their attention to mobile content. It’s simply a more convenient option, as they are usually doing everything else on their phones. Many organizations are starting to see the importance of implementing an effective mobile marketing effort, but others still are not taking advantage of the opportunity at their disposal. Steve Olenski dives into this in greater detail in his Forbes article, Mobile In Mind: Thoughts On The Present And Future Of Mobile Marketing.
“Across all industries and segments, global and national brands are spending more time on researching, studying, and implementing mobile marketing strategies. From mobile advertising and mobile wallets to mobile sales mechanisms and reward-based mobile advertising, executives are realizing the current benefits and planning for the future opportunities mobile has in store.”
Whether it’s the mobile wallet, mobile as a sales mechanism, rewards-based mobile advertising and so forth, there is no denying the importance of mobile marketing. Mobile is simply the more convenient alternative for an increasing number of demographics. For those in the mobile marketing space and the companies that are already benefiting from tools like mobile wallets, reward-based advertising, and sales platforms, the future of mobile seems to be filled with mass adoption, improved engagement, greater revenues, and exciting innovations.