When learning that every business has a funnel, I wanted to know more about the digital aspect of awareness, lead nurturing, and customer relationship stages. We viewed the example of a B2B marketing/sales funnel for a technology start-up, and a digital marketing funnel follows the same concept. First, you build your sales funnel to achieve a specific objective, such as a customer purchasing “XYZ” product/service. Then, you fill your sales funnel with traffic using digital marketing tactics that convert into a paying customer and become an advocate for your business. Digital Marketers utilize a 4-5 stage funnel formula (AIDAA) Awareness, Interest, Desire, Action, Advocacy. Each of the letters represents a different stage of the funnel. You have to nurture a customer from the time they enter the funnel to become a customer. Not every person who enters the digital marketing sales funnel will become a customer, but you can adapt your formula to accommodate prospects. A digital marketing sales funnel components are the foundation- defining your objective, floodgates- getting traffic into your funnel, and sales funnel- moving traffic from the top of the funnel to the bottom. To determine your digital marketing sales funnel, you should conduct research and build a strategy to ensure maximum efficiency. Traffic into the funnel comes from many different places such as social media, search engines, advertisements, email campaigns, etc. Efficient sales funnels utilize every source to generate traffic into the digital marketing sales funnel. The best practice for social media traffic follows the three E’s rule of posting: Educate – inform your followers with content to educate them on topics relevant to your industry, Entertain – show your business’ culture with content they’ll enjoy, Engage – always respond to messages, comments, and questions.
“Digital Marketing Sales Funnel – What It Is and Why You Need One.” Luckless Digital, 27 Sept. 2018, lucklessdigital.com/digital-marketing-sales-funnel/.