Any organization has various risks that need prevention from spreading into social media and destroying an organization’s good reputation. It’s important to note that social media is currently used by millions of people globally. Any minor issue could be trending, and this may not be good for an organization. To manage risk from social media, one should observe various steps. Identity theft and financial disclosure are very risky for any business to spread to social media (He, 2012). Rivals can use them to expose the weaknesses of an organization to the customers.
The image below shows one of the risks that one needs to manage to be positively seen by the customers on social media platforms. Through social media, people have the chance to engage in scams that could destroy the reputation of an organization and ensure that it’s painted as a weak organization to its customers. One can, therefore, know if a risk-managed when observed.
Therefore, managing risk from social media would require one to ensure that strong security measures are put in place to help keep the organization safe. Only trusted individuals should work for the company. In addition, it would reduce the chances of anyone colluding or making deals with scammers to put the organization at risk (Abraham, et al, 2010). The image below shows that many factors can reduce social media risks, including a malicious insider.
All departments are also supposed to be part of the risk management. Each department knows how they can help portray the company in a good way. For instance, marketers know what they can tell the people to make the organization do what is right. Similarly, the financial department should develop specific methods to help with a good reputation on financial matters and avoid any risk.
Having clear objectives for using social media is also essential. For example, it would ensure that only vital things are on social media and nothing else (Williams and Hausman, 2017). Ensuring crucial things are on social media reduces the risk of posting anything that would be damaging. Monitoring what is done in social media by the departments, especially those given roles to play in an organization, is also critical and reduces risks.
Abraham, S. et al. (2010)An overview of social engineering malware: trends, tactics, and implications. Technology in Society, 32(3), 183-96
He, W. (2012). A review of social media security risks and mitigation techniques. Journal of Systems and Information Technology 14(2), 171-180.
Williams, S. and Hausman, V. (2017). Categorizing the Business Risks of Social Media. Computer Science. 121, 266-273