The world today is in a digital age, and most of the population uses personal devices to access digital services and information. Currently, the global population that owns mobile phones that can access the internet is too significant, making these handsets a one-stop place to access many customers. The percentages in the image below demonstrate how mobile has facilitated the digital world’s development and made mobiles the targets for different business, social, political, and religious first-information dissemination channels.
Mobile-First World Meaning
The information in the image above makes businesses find the best place to target their advertising to be the internet which results in the mobile-first world. The mobile-first world is designing advertisements through mobile phone applications and not through desktops (Save, 2014). It means a target at the largely mobile-first generation and the population that increasingly grows in the mobile-first world. Therefore, before considering other advertisement channels, businesses will design their advertisements for mobile purposes (UX, 2021).
Evidence in Businesses
Businesses currently demonstrate designing advertisements and marketing graphics for mobile platforms and applications before scaling creations to the desktop. Advertising business through mobile apps confirms mobile-first world advertising as the revenue from mobile advertising is higher annually. For instance, in a 2014 study on mobile advertising in 2014 in the United States, the researchers found that it was growing at $19 billion and was projected to grow to $65 billion in 2019 and account for three-quarters of all the expenses used on the digital market (Grewal et al. 2016). Therefore, the mobile-first focus for businesses in advertising was a priority for many companies and businesses.
Mobile users receive a lot of business information and advertising on mobile phones daily more than any other internet site. All advertising agencies and companies first consider their mobile audience through different websites or social media sites. The size of advertisements on websites demonstrates it fits the mobile before being transferred to the desktop and adjusted to other sites. For example, advertisements don’t cover the who pages on various websites, but the sizes are tiny and put on the side margins of the pages. Thus, advertisements demonstrate they target mobile users more.
Grewal, D. et al. (2016). Mobile Advertising: A Framework and Research Agenda. Journal of Interactive Marketing, 34, 3-14
UX (2021). Mobile First and the Power of Mobile Computing. Interactive Design Foundation. https://www.interaction-design.org/literature/article/mobile-first-and-the-power-of-mobile-computing
Save, A. (2014). Marketing in a mobile-first world: Tackling the why and the how. Journal of Direct, Data and Digital Marketing Practice 15, 202–212