Labor Day Fireworks – Mobile Marketing

What’s on your mobile device this holiday weekend? Here’s the articles filling up my news feeds and forcing me to redefine American values.

Top Colleges for startup founders: Stanford vs Harvard

Is the next big thing hiding on the west coast? Stanford is trying very hard to position itself as an elite business school and center for entrepreneurs. While its a wall of text and piles of data, this argument does start to make sense, that is if you can push thru all the details. If Harvard is the standard for excellence is college education, then going head to head with them demonstrates Standard’s credibility and brand quality. And the supporting figures to make a strong case for the cardinal as a superior school. But let’s not let all this information cloud Standard’s simple goals – drive up revenue and increase enrollment figures. The recent success of their students is a great reason to catch the west coast waves.

Senator John McCain’s Farewell Statement

The New York Times quickly captured the essence of one of the country’s most revered veterans – John McCain. Titling the article his farewell statement drives up the sense of urgency and creates demand for what is the former heroes last words. Take a wider view, its clear that McCain’s motivational words are directed at the health of several brands (McCain’s, America and more) involved in this discussion of values. The publication is trying to honor McCain on Labor Day but it also taking the opportunity to make statements about the current political climate.  Great place for the Times to position itself, right next to an American hero.

In Philly, two-thirds of the landlords won’t take affordable housing vouchers — even when the renter can afford the place

This Philly.Com article grabs the headlines and heartstrings as it explores that basic social need of secure environment. Section 8 housing is locked in a battle over rules, funds and providing affordable accommodations across America. This article raises the key pints of the new regulations and considers the tenants willing to pay without assistance. As we celebrate the priorities and patriotism of Labor Day, let’s remember the every battles of citizens vs government.