One of the more interesting challenges of running social media at my company was determining what exactly we would respond to online. When I started here we were a smaller subsidiary of a larger parent company that had a generally positive reputation online. I can count the number of issues that came about on social media on one hand in my first year in the role. Then, … [Read more...] about How Do You Know When Not To Be Social On Social Media?
For one of my class posts I wrote about T-Mobile USA CEO John Legere and his Twitter contest that could possibly culminate in sending someone to Mars via SpaceX. I find Legere to be one of the more interesting follows on Twitter. He is the ultimate influencer and brand champion for T-Mobile as he amplifies the message — Legere has over 3 million followers on Twitter to … [Read more...] about No Influencers? Build Your Own!
It always feels like a minor victory when I am able to take something learned in this program and apply it to an issue that I am facing at my job. Systems thinking and process thinking were two things that I really struggled with when first introduced to them at the outset of this program due to the fact that I never had experience in looking at things in those ways. However, … [Read more...] about A Simple Why Can Lead to New and Improved Processes
Although marketers and executives are getting smarter when it comes to determining which social media sites they focus their attention on, there is still the allure of massive user bases that makes it tough to not want to be everywhere. Take a look at these user numbers compiled late last year: Those are some big numbers that are very hard to ignore. My first job in … [Read more...] about You Don’t Have to Be Everything to Everyone on Social Media