For one of my class posts I wrote about T-Mobile USA CEO John Legere and his Twitter contest that could possibly culminate in sending someone to Mars via SpaceX. I find Legere to be one of the more interesting follows on Twitter. He is the ultimate influencer and brand champion for T-Mobile as he amplifies the message — Legere has over 3 million followers on Twitter to … [Read more...] about No Influencers? Build Your Own!
Use Cases and Everyday Professional Life
I used to take pride in the fact that I was the type of person who would jump head first into a project and then make my way through challenges as they arose. While that approach has gotten me pretty far in my career in a short amount of time, I am at a point in my professional life where I can't afford to rush into projects anymore. That's where some of the more important … [Read more...] about Use Cases and Everyday Professional Life
Marketing vs. User Experience
I have gone down a bit of a user experience rabbit hole recently as it has become a bigger part of my life both professionally and academically. One of my many job functions that exists outside the scope of my marketing job title is working with the web team to improve the website wherever we can. Unfortunately, we do not have the resources to set up usability labs or focus … [Read more...] about Marketing vs. User Experience