Virtual reality is all the rage right now as several headsets have hit the market in recent months with varying degrees of success. People and brands seem to be enamored with the idea of virtual reality but, until the cost decreases and the technology improves, it's just that: an idea. These headsets are, for the most part, not plug and play yet as they require either a souped … [Read more...] about Augment Your Marketing
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How Do You Know When Not To Be Social On Social Media?
One of the more interesting challenges of running social media at my company was determining what exactly we would respond to online. When I started here we were a smaller subsidiary of a larger parent company that had a generally positive reputation online. I can count the number of issues that came about on social media on one hand in my first year in the role. Then, … [Read more...] about How Do You Know When Not To Be Social On Social Media?
No Influencers? Build Your Own!
For one of my class posts I wrote about T-Mobile USA CEO John Legere and his Twitter contest that could possibly culminate in sending someone to Mars via SpaceX. I find Legere to be one of the more interesting follows on Twitter. He is the ultimate influencer and brand champion for T-Mobile as he amplifies the message — Legere has over 3 million followers on Twitter to … [Read more...] about No Influencers? Build Your Own!
Why Your Way to Success
In a previous post entitled 'A Simple Why Can Lead to New and Improved Processes' I wrote about how the 5 whys methodology changed my world when it came to root cause analysis. I have since expanded my use of that simple three letter word to aid in requirements gathering and use case writing. I was recently part of a fire drill project in which we had less than two weeks … [Read more...] about Why Your Way to Success
Use Cases and Everyday Professional Life
I used to take pride in the fact that I was the type of person who would jump head first into a project and then make my way through challenges as they arose. While that approach has gotten me pretty far in my career in a short amount of time, I am at a point in my professional life where I can't afford to rush into projects anymore. That's where some of the more important … [Read more...] about Use Cases and Everyday Professional Life