Riddle me this, How do you turn Waterfall into Agile? I work on a marketing team where all projects and requests come from within. Our department, "Marketing Experience," consists of four teams which include, Marketing Communications (Strategy), Creative Operations (Project Management), Creative Services (Copy & Design), and Marketing Technology (Web and Email … [Read more...] about Setting sights for Agile in a Waterfall structure.
As the COVID-19 pandemic spread worldwide and devastated the brick-and-mortar businesses, social commerce emerged as the new way to shop due to sheltering in place. And now, for many, it's a solid habit. You're flipping through your favorite social platform, and every few posts are an ad for products you have shown an interest in. Because of this, eCommerce on social media has … [Read more...] about The Resale Industry Takes On Social Commerce
My MarTech Stack and why I need a Customer Data Platform So what the heck is a CDP? Customer Data Platforms are all the rage in today's corporate environments. These tools are used to consolidate and integrate customer data into one single database. Once the data is centralized, it can empower businesses to synthesize disparate data, extract insights, make instant decisions, … [Read more...] about What the heck is a CDP!
In the last two years, the world broke the 5 Billion mark regarding how many email accounts exist around the globe. Additionally, business emails have reached over 100 billion sent on a daily basis. As personalization is becoming more critical for email marketers, machine learning is being applied to segmentation, marketing timing, and even copywriting. In this post, we will … [Read more...] about The intelligence of email marketing
Ever since we became dependent on our social media, online e-commerce, and the plethora of apps on our mobile devices, our lives are almost entirely driven by our data. These tools can improve consumer access to information and make shopping, from within the apps, much faster and easier. However, this sense of convenience has also made our personal information more widely … [Read more...] about How secure is your personal data.