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Joel Koch

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Joel Koch

Can TikTok “Drive” Autonomous Technology

November 7, 2021 By Joel Koch Leave a Comment

Since COVID has impacted how we experience and interact with the world around us, activities like researching, reviewing, and buying vehicles have changed completely. Today, social media plays an active role in how automotive brands and technology influence the general public. One area of automotive technology that comes to mind when being influenced by social media is … [Read more...] about Can TikTok “Drive” Autonomous Technology

Expanding mobile marketing to wearables

October 11, 2021 By Joel Koch Leave a Comment

What is DMB: I have been using this app called DMB (Dave Matthews Band) Hub for a few months now. The app is designed to send push notifications directly to the user's phone and apple watch. During the day, and well before a DMB show starts, the user receives a reminder about the concert for that night. As the concert starts and the band begins to play, the user gets another … [Read more...] about Expanding mobile marketing to wearables

The future of mobile marketing powered by AI

September 19, 2021 By Joel Koch Leave a Comment

Imagine 1.2 Billion users on one mobile platform engaging with everything from texting, shopping, booking vacations, and even scheduling doctor's appointments. This all-in-one app is called a super app, and China is the uncontested powerhouse for consumer usage of these apps. The China Internet Network Information Center states that 98% of mobile users access the internet … [Read more...] about The future of mobile marketing powered by AI

Combining Usability and Accessibility for an Optimal UX

July 28, 2021 By Joel Koch Leave a Comment

Why are UX and Accessibility so important today, and what are a few things you can evaluate on your current website/app to improve your WCAG rating quickly? As I have recently learned, UX design revolves around the customer and their feelings. It's about giving the customer the best possible experience to make them want to come back, and this should include customers with … [Read more...] about Combining Usability and Accessibility for an Optimal UX

Remotes! The worst UX designed product of the century

July 28, 2021 By Joel Koch Leave a Comment

Have you ever walked around your space at home and thought about the useability of the things you utilize daily? How about the remote to your TV or, better yet, the four remotes that it takes to use our digital entertainment eco-systems. One for the TV, one for the audio system, one for the DVD palyer (if you still have one), and one for the Cable box/Satellite TV, and maybe … [Read more...] about Remotes! The worst UX designed product of the century

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e-Portfolio Posts

  • Can TikTok “Drive” Autonomous Technology November 7, 2021
  • Expanding mobile marketing to wearables October 11, 2021
  • The future of mobile marketing powered by AI September 19, 2021
  • Combining Usability and Accessibility for an Optimal UX July 28, 2021
  • Remotes! The worst UX designed product of the century July 28, 2021
  • Setting sights for Agile in a Waterfall structure. July 24, 2021

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