Mobile is taking over the world. The consumer shift to mobile via the smart phone is unlike anything we’ve seen in history. As a result of this shift location has become a pivotal method for marketers to use data to make better informed decisions. This type of mobile technology is more important than ever, however there are many marketers who have yet to harness the power of … [Read more...] about WIFI vs Bluetooth vs GPS – The Future of Location Based Technology
Some would consider Fashion Nova somewhat of an overnight phenomenon. Fashion Nova is an American based ‘fast fashion’ retail company.“ Fast Fashion is a term for “designs that move from catwalk quickly to capture current fashion trends” (1) FashionNova has a unique strategy for today’s market and thanks to many endorsements from 1000’s of influencers and celebrities like Kylie … [Read more...] about Instagram’s most popular fashion brand, FASHION NOVA.
In today’s digital world consumers use multiple devices to engage with brands across multiple screens and channels in their purchase journey. As a result it is critical for marketers to develop a singular customer profile across all devices and touch-points. It is also critical to create content that is engaging and contextual for each step in the user journey. “We need to … [Read more...] about A Single Customer, A Single Customer Journey.
The waterfall methodology is more traditional for development but it’s losing its popularity. This is because Agile model is now being increasingly adopted by companies worldwide. Innovation is usually attainted through agile method. The most innovative tech companies today Netflix, Uber, Airbnb, IBM, etc use agile methods in the development of their products. … [Read more...] about Out with the Old, in with the New – Agile Vs. Waterfall Methodology
Gathering requirements is a critical step when creating a system or product. When the requirements are created at the beginning allows for better planning and better customer satisfaction, which in turn improves the adoption of the final finished product. The technique to facilitate this process is the tricky part because you have to ask the right questions to the stakeholders, … [Read more...] about Some of the Best Techniques for Requirements Gathering