I do a lot of running and cycling. I compete (against myself) in triathlons and have a lot of friends in the sport. I mention this because when Garmin has outage, I hear about it! All of my social feeds were full of posts like: - OMG, Garmin! - I can't share my run, trust me.. I ran.. and it was fast! - What?! No Garmin? - Nooooo..... I know, it's an exciting … [Read more...] about Garmin Has a Mr. Robot Moment
We're here and we're almost done, but then what? No matter the situation, this question arrises near the end of almost every journey. Currently, I'm getting ready to enter the final semester of the Digital Innovation in Marketing (DIM) masters program. But then what? After I applied and decided to pursue this higher education degree, I began getting all the typical … [Read more...] about But then what?
In 72 hours our world changed: Our country shutdown the majority of international flights, all sports leagues suspended their seasons, kids in Ohio started a 3 week “coronacation,” and we learned what the terms “social distance” means. How should brands react in a crisis? To understand your customer, you need to start with empathy. I'm not diving into a design … [Read more...] about Covid-19: Brand Management in a Crisis
Follow the money! It’s a catchphrase that started in the 1976 classic “All the President’s Men.” When looking for the next industry that I think is prime for disruption, I followed the money. According to Fortune, in 2018, six of the top eleven most profitable companies in the world were financial institutions. Yikes! One of the biggest disrupters to our banking system … [Read more...] about Innovation Now! Zuck Bucks and Dimon Dimes Disruption
It feels like I’m channeling my inner Ron Swanson (from Parks and Recreation fame) with data privacy. I’m not against technology (obviously I am taking this course), and I’m not against data helping make my life easier, but I want it on my terms. When I want to receive an email newsletter, I have to sign up for it. In most cases I have a lot of steps to complete in order to … [Read more...] about Who Flipped the Script?!