Facing a cookie-less future, marketers who rely heavily on third-party trackers must find alternative ways to gain customer insights and communicate messages to their target audiences. The data privacy movement scored big victories in the last three years, with the EU's General Data Protection Regulation (GDPR) in 2018 and the California Consumer Privacy Act (CCPA) in 2020 … [Read more...] about The Rush for First-Party Data
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A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization
Marketers should view data privacy legislation such as the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) as a golden opportunity rather than a hindrance. From a marketing research and intelligence perspective, these laws incentivize companies to invest in consumer-consented primary data, which not only builds customer … [Read more...] about A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization