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Julia Hodges

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

primary data

The Rush for First-Party Data

October 10, 2021 By Julia Hodges Leave a Comment

Facing a cookie-less future, marketers who rely heavily on third-party trackers must find alternative ways to gain customer insights and communicate messages to their target audiences. The data privacy movement scored big victories in the last three years, with the EU's General Data Protection Regulation (GDPR) in 2018 and the California Consumer Privacy Act (CCPA) in 2020 … [Read more...] about The Rush for First-Party Data

A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization

October 25, 2020 By Julia Hodges Leave a Comment

Marketers should view data privacy legislation such as the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) as a golden opportunity rather than a hindrance. From a marketing research and intelligence perspective, these laws incentivize companies to invest in consumer-consented primary data, which not only builds customer … [Read more...] about A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization

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Recent Posts

  • The Case for Holiday Ads > Super Bowl Ads
  • The Rush for First-Party Data
  • The PESO Model in Action
  • Improving the Fast-Food Mobile Ordering Process
  • Duolingo UX: Turning Education into an Addictive Game
  • How CarMax Put Customers in the Driver’s Seat

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