Streaming services launched as new-market disruptive innovations, but as cordless platforms become the norm, how will companies sustainably innovate and turn a profit in this golden era of video streaming? It seems that advertising-based streaming services have a built-in advantage over subscription-only ones (looking at you, Netflix) so long as the former can balance the … [Read more...] about Is a “Coupon for Your Voice” the New “Penny for Your Thoughts”?
marketing
A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization
Marketers should view data privacy legislation such as the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) as a golden opportunity rather than a hindrance. From a marketing research and intelligence perspective, these laws incentivize companies to invest in consumer-consented primary data, which not only builds customer … [Read more...] about A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization