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Julia Hodges

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

GDPR

The Rush for First-Party Data

October 10, 2021 By Julia Hodges Leave a Comment

Facing a cookie-less future, marketers who rely heavily on third-party trackers must find alternative ways to gain customer insights and communicate messages to their target audiences. The data privacy movement scored big victories in the last three years, with the EU's General Data Protection Regulation (GDPR) in 2018 and the California Consumer Privacy Act (CCPA) in 2020 … [Read more...] about The Rush for First-Party Data

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Recent Posts

  • The Case for Holiday Ads > Super Bowl Ads
  • The Rush for First-Party Data
  • The PESO Model in Action
  • Improving the Fast-Food Mobile Ordering Process
  • Duolingo UX: Turning Education into an Addictive Game
  • How CarMax Put Customers in the Driver’s Seat

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