Marketers should view data privacy legislation such as the European Union’s General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act (CCPA) as a golden opportunity rather than a hindrance. From a marketing research and intelligence perspective, these laws incentivize companies to invest in consumer-consented primary data, which not only builds customer … [Read more...] about A Marketer’s Dilemma: How to Deliver on Data Privacy and Personalization
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