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Julia Hodges

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Resume

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Education

Temple University
Fox School of Business
Master of Science, Digital Innovation in Marketing
Class of 2021 

University of Southern California
Annenberg School for Communication and Journalism
Bachelor of Arts, Public Relations
Class of 2014 
The Taft School | Watertown, CT
Class of 2010
School Year Abroad (SYA) | Hanoi, Vietnam
Class of 2009 

Work Experience

PR Account Supervisor | March 2019-April 2020

  • Managed account teams and led media outreach, brand messaging, partnerships and communications strategy for hotel/restaurant clients, ranging from global brands like Marriott International to boutique Kimpton properties including The Rowan Palm Springs and Hotel Palomar Los Angeles – Beverly Hills
  • Leveraged strong media relationships to secure impactful press coverage and editorial award recognition such as Condé Nast Traveler’s Readers’ Choice Awards, Travel + Leisure’s World’s Best and Forbes’ 30 Under 30
  • Pursued new business leads by reaching out to potential clients, assisting with proposals and delivering presentations
  • Two-time winner of Kimpton’s PR Superstars Award, which recognizes the PR agency partner with the most “Hot List” press placements each quarter across all Kimpton properties

PR Senior Account Executive | April 2017-March 2019 

  • Crafted and executed tailored communications plans with timely pitch angles, brand partnerships and business-driving promotions for six to eight accounts (half hotels, half restaurants)
  • Helped design and promote buzz-worthy activations including the world’s first taco donut and luxury cake truck
  • Facilitated client involvement in festivals such as Los Angeles Food & Wine, Cochon555 and WestEdge Design Fair as well as culinary popups at Hearst Tower, Twitter Headquarters and Tastemade Studios

PR Account Executive | September 2015-April 2017

  • Served as clients’ main point of contact and executed media outreach strategy for six accounts, including Bread & Butter’s first hotel and travel clients
  • Redesigned internship program to identify talent, develop skills and add value to account leads

PR Assistant Account Executive | July 2014-September 2015

  • Handled account administration and local media outreach on behalf of restaurant, bar, food product and chef personality clients

Skills

Communications

  • Social and web copywriting
  • Marketing strategy formation
  • Media relations and training
  • AP Style proficient
  • Crisis communications planning
  • Influencer engagement
  • Press kit creation
  • New business development

Platforms + Tools

  • Microsoft Office
  • WordPress
  • Google Analytics IQ certified
  • Tableau
  • CisionPoint

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My Information

  • About
  • Certifications and Courses
  • My Interests
  • Resume
  • Work Experience

Recent Posts

  • The Case for Holiday Ads > Super Bowl Ads
  • The Rush for First-Party Data
  • The PESO Model in Action
  • Improving the Fast-Food Mobile Ordering Process
  • Duolingo UX: Turning Education into an Addictive Game
  • How CarMax Put Customers in the Driver’s Seat

Copyright © 2022 · Julia Hodges
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.

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