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Education
Work Experience
PR Account Supervisor | March 2019-April 2020
- Managed account teams and led media outreach, brand messaging, partnerships and communications strategy for hotel/restaurant clients, ranging from global brands like Marriott International to boutique Kimpton properties including The Rowan Palm Springs and Hotel Palomar Los Angeles – Beverly Hills
- Leveraged strong media relationships to secure impactful press coverage and editorial award recognition such as Condé Nast Traveler’s Readers’ Choice Awards, Travel + Leisure’s World’s Best and Forbes’ 30 Under 30
- Pursued new business leads by reaching out to potential clients, assisting with proposals and delivering presentations
- Two-time winner of Kimpton’s PR Superstars Award, which recognizes the PR agency partner with the most “Hot List” press placements each quarter across all Kimpton properties
PR Senior Account Executive | April 2017-March 2019
- Crafted and executed tailored communications plans with timely pitch angles, brand partnerships and business-driving promotions for six to eight accounts (half hotels, half restaurants)
- Helped design and promote buzz-worthy activations including the world’s first taco donut and luxury cake truck
- Facilitated client involvement in festivals such as Los Angeles Food & Wine, Cochon555 and WestEdge Design Fair as well as culinary popups at Hearst Tower, Twitter Headquarters and Tastemade Studios
PR Account Executive | September 2015-April 2017
- Served as clients’ main point of contact and executed media outreach strategy for six accounts, including Bread & Butter’s first hotel and travel clients
- Redesigned internship program to identify talent, develop skills and add value to account leads
PR Assistant Account Executive | July 2014-September 2015
- Handled account administration and local media outreach on behalf of restaurant, bar, food product and chef personality clients
Skills
Communications
- Social and web copywriting
- Marketing strategy formation
- Media relations and training
- AP Style proficient
- Crisis communications planning
- Influencer engagement
- Press kit creation
- New business development
Platforms + Tools
- Microsoft Office
- WordPress
- Google Analytics IQ certified
- Tableau
- CisionPoint
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