Facing a cookie-less future, marketers who rely heavily on third-party trackers must find alternative ways to gain customer insights and communicate messages to their target audiences. The data privacy movement scored big victories in the last three years, with the EU's General Data Protection Regulation (GDPR) in 2018 and the California Consumer Privacy Act (CCPA) in 2020 … [Read more...] about The Rush for First-Party Data
The PESO Model in Action
A theme that we’ve discussed in both MIS 5603 and MKTG 5606 is that an effective digital strategy must focus on the user journey. Digital transformation is ultimately about meeting your audience where they are and communicating your message through engaging content. A memorable factoid from Daniel Rowles’ Mobile Marketing is that 80 percent of people will be using another … [Read more...] about The PESO Model in Action
Improving the Fast-Food Mobile Ordering Process
I frequent fast-food drive-thrus more than a person should and have all the mobile apps downloaded. When executed properly, the mobile ordering process should be a major process improvement for all stakeholders: customers don’t have to awkwardly shout their orders through the speaker and can earn reward points; employees don’t have juggle order-taking and cashier duty; … [Read more...] about Improving the Fast-Food Mobile Ordering Process
Duolingo UX: Turning Education into an Addictive Game
Duolingo—the language learning app with 500 million users representing every country in the world—is a case study in effective UX design. By adopting a gamification approach to education, Duolingo’s cheerful cartoon mascots and engagement tactics make daily lessons feel more like an addictive phone game than self-improvement. Below, I applied the UX best practices from our … [Read more...] about Duolingo UX: Turning Education into an Addictive Game
How CarMax Put Customers in the Driver’s Seat
As part of my coursework for MIS5102 Process Improvement and Innovation, I analyzed the case study “CarMax: Driving What’s Possible,” which examined the company’s transition from a waterfall to agile approach amid threats posed by disruptive technologies. Below are three key arguments and proposed strategies from my analysis: 1. How an agile approach supports innovation … [Read more...] about How CarMax Put Customers in the Driver’s Seat