As we move through the era in which “content is king,” we have watched content creation shift from one medium to the next. While creative remains at the epicenter of digital, video has quickly taken over as the go-to medium through which the world is communicating, with particular emphasis on the means through which marketers and brands are reaching their audience and creating … [Read more...] about The Future of Digital: Video, Video and More Video.
Give Me Email or Give Me Death!
If I read another marketer who pens an article titled in the realm of “Email Marketing is Not Dead, Here’s Why” or “Think Email Marketing is Dead? Guess Again”, my head is going to implode. Guess what? We know it’s not dead. To be frank, I’m not certain I even recall the “Email Marketing is Dead” trend but I can say for sure that whoever followed it surely didn’t last long on … [Read more...] about Give Me Email or Give Me Death!
Taking Social Media Listening to the Next Level
Social guru and digital marketing entrepreneur, Gary Vaynerchuck, often refers to the current state of social media as the second Industrial Revolution. Integral parts of this revolution include auditing, social listening, and crisis management. Social Media listening is typically limited in its definition to the monitoring or assessment of what is being said in reference to a … [Read more...] about Taking Social Media Listening to the Next Level
A New Take on Project Management
As I am only approaching my second year with a full-time-adult-job-and-semi-adult-life in this thing we call the “real world,” I have little to no formal experience with the role of Project Manager. While I’ve certainly lead and completed projects, I have never been solely responsible for managing a project from beginning to end with respect to a defined budget, timeline, and … [Read more...] about A New Take on Project Management
No Negative Skeptics Allowed!
In Ellen R. Auster and Trish Ruebottom’s “Navigating the Politics and Emotions of Change,” we are presented with a 5-step process that can proactively address the softer factors that often of change that so often go unnoticed within organizations. The 5 steps include: Mapping the political landscape Identifying key influencers within each stakeholder group Asessing … [Read more...] about No Negative Skeptics Allowed!