Strategic Marketing Analysis presents the idea that Sales Growth is a key factor in achieving sustainable profitability. This article sheds notable light on the importance of influencing sales volume and identifying strategies for effectively managing sales growth by focusing on product adoption by new customers and product usage by current customers. While the analysis provided is both strong and widely accepted, there are new start-ups ready to give traditional business models a run for their money (quite literally) that are founded on rather anti-businesslike ideals.
Enter L’Zooz, an Israel based ride-sharing app that boasts an “anti-capitalist” business model and community ownership. Aside from it’s general concept, L’Zooz is the antithesis of Uber. Creator Shay Zluf explains that his intention for the app was to create a movement. Zluf is clear in that he is not looking to compete with the likes of Uber and Lyft, but rather shift the entire dynamic of mobility. L’zooz has both a large user constituency and online community as a result of social media marketing. One critic wrote that the success of the company would be limited because of their “non-existent” marketing budget. L’zooz, however, has once again prevailed.1 According to Gartner, many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. For Shay Zluf, social media marketing, along with a strong and progressive mind, will be the driving reason for L’zooz’s success.
In addition to the start-up’s business foundation, the way in which they are targeting consumers based not on demographic but on ways of thinking, I think they are at a greater advantage. In targeting a group of people based on individual thought, companies are able to cater more effectively to their constituents. Also, because the nature of this business model is so new, critics believe that the risk is too big. I think that Zluf should actually feel at ease with his ideas as they are based in an inspiring commitment to social and community relationships. Ideas and companies such as L’zooz are the future.