"Television is the everyman, the familiar, easy relationship in our lives. Computers are sages, a fountain of knowledge where we turn for wisdom and information. Tablets are explorers, where we go on immersive content journeys and discover new things. And finally, mobile phones are lovers, our most personal and intimate screens where content must be highly personal and … [Read more...] about Multi-Screening: It’s All Around You
False information can spur from misinformed social media posts by ordinary people who are sucked up in a moment of excitement and spread their fervor into cyberspace. Thus, creating a social media firestorm. If you're a user of the internet, then you have surely come across false content due to the cyber effect of "whisper down the lane" in today's digital mass media. … [Read more...] about Social Media Wildfire
Visual representations of imagery have captivated the hearts and minds of humans since the inception of photography. In the early nineteenth century, taking or viewing stereoscopes was a popular past time both for home entertainment as well as outside leisure such as at arcades. These stereoscopes used two slightly different photographs to produce an illusion of depth. As the … [Read more...] about From Stereoscopes to Virtual Reality, Images Continue to Captivate Humans
Throughout the semester, we have been learning the prime principles for developing an effective and engaging digital platform. From constructing journey maps and accessing Neilson's usability metrics to understanding user research and developing prototypes, we are immersed in creating the ultimate interface and experience for the user to eventually make a return on … [Read more...] about The Dark Side of UI & UX
While existing on two distinct ends of business in the digital landscape, both as a consumer and marketer, I am able to divulge how one makes a purchase decision versus influencing that purchase decision. Without a doubt, brands have a necessary obligation to enforce a strong digital presence. This leads me to my emphasis on why a digital marketing strategy is crucial in the … [Read more...] about UX: A Major Factor in Conversion
Every entity of every organization has an objective to achieve. In order to reach desired outcomes, processes are designed and implemented to regulate the workflow within. Although developed processes enable us to function effectively and efficiently, challenges inevitably arise. At this point, process developers are searching for solutions to remedy the problem. This … [Read more...] about Process is the Foundation of All
12 years ago when Mark Zuckerberg founded Facebook, his primary reason was to allow Boston area college students to connect exclusively via the website. In order to get access, you would need to create an account which includes a thorough user profile (name, DOB, picture, education, employment, etc). However, Zuckerberg wrote a system that extended beyond just a general … [Read more...] about Through the [Social Media] Looking-Glass
With advances in technology, the world is changing at such a rapid pace that there is no room to consider the ethical implications of our “progression”. Innovation has led to major advancements in healthcare, clean energy initiatives, and overall improvements in our everyday life. Our lives have become more “efficient” so to speak. Although progress has been made, it has come … [Read more...] about The Price of Freedom in Driverless Cars
What once seemed like a plaque to the internet is now becoming widespread and embraced. Autoplay videos are in style! In fact, video campaigns such as Tasty have proven successful and benefitted heavily from Facebook when they changed their algorithm to enable autoplay videos on their platform. If you are not familiar, Tasty is a social media-based, short-content, … [Read more...] about Like it or not, autoplay videos are here to stay
Would it be considered unoriginal to take an existing idea, tweak it, and then market it as your own? That is what Daneshgar, Weisstein, and Shoraka did when they formed BloomNation, an online marketplace for florists. And they are quite the blooming success. The trio identified serious flaws in the floral market. Prior to their entry, several large dominating … [Read more...] about Wilting the Competition
Similar to the founders of BloomNation, Shay Zluf (founder of La'Zooz), has re-imagined and re-shaped the way we think of ride-sharing with the consumer and the environment in mind. Like the founders of BloomNation, he sought to rectify the struggles of the existing model by answering the calls of the consumer using technology to enable trust between strangers. La'Zooz, … [Read more...] about Is there good CARma in the U.S.?
Is Dynamic Pricing the Dynamite Publisher’s Need to Grow Revenue?! Dynamic Pricing is by far nowhere near a new concept. We have had it for decades in many markets from groceries to gas. In the article, You Want To Grow Audience Revenue? Differentiate Pricing, Matt Lindsay argues the future of publishers’ revenue lies within establishing Differentiated Pricing models that … [Read more...] about Dynamic Duo in Publishing: Readers vs. Writers
Lately, I’ve been looking for a music streaming service to use for an event I’m hosting. My goal is to choose the exact songs that would be played, the order, and have no advertisements interrupting. Instead of downloading and paying for each individual song for a single use, I want to customize my experience by choosing the song selections to be exactly my taste. Until … [Read more...] about Ready, Set, YouTube.
When we hear GE, we think appliance, engineering, manufacturing ... basically, we think of physical items such as objects or materials. However, GE has proven that it is far more than just a manufacturing company. After investing millions and partnering with numerous technology industries, GE has shown its sustainability by proactively enhancing their product. The … [Read more...] about Pick Up The Hammer
Around this time next year, our country will be electing a new president. From the pool of candidates, there is not a single one whose digital identity can be traced to their youth since the leaps we have seen in social media did not occur until recently. However, looking at today's teens and their hyper-exposure to various technologies and the plethora of social media … [Read more...] about “I want to be president!” – Teens of 2015