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"Television is the everyman, the familiar, easy relationship in our lives. Computers are sages, a fountain of knowledge where we turn for wisdom and information. Tablets are explorers, where we go on immersive content journeys and discover new things. And finally, mobile phones are lovers, our most personal and intimate screens where content must be highly personal and … [Read more...] about Multi-Screening: It’s All Around You

False information can spur from misinformed social media posts by ordinary people who are sucked up in a moment of excitement and spread their fervor into cyberspace. Thus, creating a social media firestorm. If you're a user of the internet, then you have surely come across false content due to the cyber effect of "whisper down the lane" in today's digital mass media. … [Read more...] about Social Media Wildfire

Visual representations of imagery have captivated the hearts and minds of humans since the inception of photography. In the early nineteenth century, taking or viewing stereoscopes was a popular past time both for home entertainment as well as outside leisure such as at arcades. These stereoscopes used two slightly different photographs to produce an illusion of depth. As the … [Read more...] about From Stereoscopes to Virtual Reality, Images Continue to Captivate Humans

Throughout the semester, we have been learning the prime principles for developing an effective and engaging digital platform. From constructing journey maps and accessing Neilson's usability metrics to understanding user research and developing prototypes, we are immersed in creating the ultimate interface and experience for the user to eventually make a return on … [Read more...] about The Dark Side of UI & UX

While existing on two distinct ends of business in the digital landscape, both as a consumer and marketer, I am able to divulge how one makes a purchase decision versus influencing that purchase decision. Without a doubt, brands have a necessary obligation to enforce a strong digital presence. This leads me to my emphasis on why a digital marketing strategy is crucial in the … [Read more...] about UX: A Major Factor in Conversion

Every entity of every organization has an objective to achieve. In order to reach desired outcomes, processes are designed and implemented to regulate the workflow within. Although developed processes enable us to function effectively and efficiently, challenges inevitably arise. At this point, process developers are searching for solutions to remedy the problem. This … [Read more...] about Process is the Foundation of All

12 years ago when Mark Zuckerberg founded Facebook, his primary reason was to allow Boston area college students to connect exclusively via the website. In order to get access, you would need to create an account which includes a thorough user profile (name, DOB, picture, education, employment, etc). However, Zuckerberg wrote a system that extended beyond just a general … [Read more...] about Through the [Social Media] Looking-Glass

What once seemed like a plaque to the internet is now becoming widespread and embraced. Autoplay videos are in style! In fact, video campaigns such as Tasty have proven successful and benefitted heavily from Facebook when they changed their algorithm to enable autoplay videos on their platform. If you are not familiar, Tasty is a social media-based, short-content, … [Read more...] about Like it or not, autoplay videos are here to stay