Visual representations of imagery have captivated the hearts and minds of humans since the inception of photography. In the early nineteenth century, taking or viewing stereoscopes was a popular past time both for home entertainment as well as outside leisure such as at arcades. These stereoscopes used two slightly different photographs to produce an illusion of depth. As the human eye observes the images, the brain processes this perception as 3-dimensional. According to Kodak’s marketing strategy to convey the effortlessness of the medium on the behalf of the user, they said: “You press the button, we do the rest.” This experience enabled humans a sense of ease to “travel” or “escape” as images were not as proliferous then.
Recently, Samsung Gear VR released a heartwarming commercial accompanied by the tingly-feeling cover song “Where is My Mind” by Nada Surf. The users marketed in the ad are engaging in a another “world” that is sparking an entirely new sensation. The marketing of this technology prompts major curiosity from viewers who witness those engaged in this unique scenario alerting them to desire it for themselves.
In both stereoscopes as well as virtual reality, the mind is transported into another dimension visiting it whenever and wherever the user pleases. As marketers today, the adoption of virtual reality is imminent but may hold resistance from skeptics. A wonderful technique is to showcase virtual reality as a form of digital escapism, taking oneself out of their element and interacting in a new platform of a truly cerebral and surreal world. VR will win the hearts of consumers if the transformation of human perceptions can extend beyond real-life physical and mental capacities. As Technology continues to become a vehicle of progress, it is crucial to keep in mind the key target areas to engage man: effortlessness, inclusivity, and of course, a step closer to global connectivity.
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