While working on our my ideal candidate for a social media manager, I started to think about whether or not my organization should consider having an individual dedicated to our social media. Currently, we have 4 communications specialist, one of whom posts on our social channels in addition to several other duties and responsibilities. I wondered if there would be benefits to … [Read more...] about Making the Case for a Social Media Specialist
Future of Voice Assistants
I recently purchased digital assistants for my home, which got me thinking about how I can make the most of these devices in my personal and professional life. The digital assistant or voice assistant is a voice-activated device that can perform basic tasks for you. Voice assistants like Amazon Echo and Google Home give people information on demand and are easily integrated … [Read more...] about Future of Voice Assistants
Social Listening for Free
My communications manager and I recently met with Hootsuite to discuss implementation of the platform. She and I are working to engage in more relevant conversations, broaden our audience, attract new customers, expand into new market segments, and gain valuable customer insights. We recognize listening and understanding our audiences is critical in order to achieve these … [Read more...] about Social Listening for Free
My Mobile/Social Career Assessment
Why Social/Mobile in Education? The Chester County Intermediate Unit (CCIU) was established in 1971 when the state of Pennsylvania abolished county superintendencies and created 29 intermediate units throughout the state. Intermediate units work between the Pennsylvania State Department of Education (PDE) and the local school districts and provide services that can be … [Read more...] about My Mobile/Social Career Assessment
Embracing Design Thinking
I work in the Communications division and one of our primary functions is supporting other divisions with the development of materials and content to promote their program, events, and services. Recently the process of projects being submitted and completed has hit a snag. The problem typically occurs during the final stage. A project request is submitted, the communications … [Read more...] about Embracing Design Thinking