Data is obviously an important asset to an organization, but accessing the data isn’t always easy. How can marketers create and share data in a clear, concise, and visually-appealing way? Being able to provide key stakeholders with visual data, can allows marketers to unlock invaluable insights for their business. Data can also provide a serious advantage when it comes to getting competitive opportunities. But how?
Reports can be really complicated, especially if you are looking at several different data sources. Spreadsheets just aren’t going to be able to capture all the information and tell the story. In comes Google. Google knows how exhausting and frustrating it can me to produce a clear, concise analysis, and is why they developed Google Data Studio. Data Studio make building customized reports easy. You can create simple, shareable data visualizations with ease. Aside from looking great, Google Studio dashboards help a team track their progress and achieve their goals faster.
As part of my website redesign, I am hoping to set website goals for each division. Then, I can embed a Google Studio dashboard code into user accounts. Leadership teams within each division will be able to track their own progress. Like the old Chinese proverb states, give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. I think we need to equip our leadership teams with the rights tools, at the right time, (for the right price) so that they too can have a better understanding of what is happening in the brand’s digital space.
Data dashboards are informative and insightful for all. The more information we have the more we can offer perspective, informed opinions and market-backed research that will influence leadership point-of-view, inform their decisions and open them up to new ways of thinking. Providing access and analysis of data will help illustrate the value that marketing delivers and the support it can provide to the organization.
Warning: Data Studio isn’t the easiest to master, but it is worth the effort. After just a little bit of practice, you can create great looking and informative charts that can help internal and external stakeholders understand the progress and status of marketing objectives.