Joe Brown is the director of Digital Analytics for Lincoln Financial Group. He is responsible for designing and implementing digital data capabilities (which currently include the Omniture product suite, OpinionLab, AWS, and Tealium) and the digital measurement framework, as well as providing budget oversight for the Digital Business Group. His mission is to get organizations to leverage data at the speed of the customer experience to shape and influence the customer experience.
Joe has more than 10 years of digital technology and analytics experience that spans a wide variety of industries. He specializes in tag-based marketing technologies and data collection. Former employers include Cadient Group, where he grew a digital analytics consulting practice that provided services for healthcare companies such as Pfizer, Astra Zeneca, Novartis, Shire and J&J, as well as Ricoh (f.k.a. Ikon Office Solutions) and Comcast, where he practiced as an analyst and worked to implement each company’s first tag-based web analytics platforms.
Joe earned his B.S. in Business Administration from Philadelphia University, majoring in eCommerce. Joe has a Certified Scrum Master (CSM) certification, Tealium certification and Web Analytics masters certificate from MarketMotive. He is currently studying to recieve his Masters of Science from Temple Fox School of Business in Digital Innovation in Marketing. Joe recently joined the Digital speaking circuit, presenting at the Digital Analytics Philadelphia and Chicago symposiums, Tealium’s Digital Velocity user conference and Merkle’s Performance Marketing Executive Summit.