A recent newsletter from Avinash Kaushik’s TMAI has better summarized my thoughts and experiences working in pharmaceutical marketing over the past three years than I ever could. In the newsletter, Kaushik uses Coca-Cola as an example to confront the idea that most marketing organizations believe "that there is a collection of holy brand attributes they've obsessively … [Read more...] about Pharmaceutical marketers need precision interventions not blunt force tactics
Facebook was a crazy place leading up to the election; however, much of content that was shared did little in the way of having people change their views on an issue. According to PEW research, only 20% of people have changed their minds because of information they obtained through social media. I believe the percentage is so low because Facebook only showed you one side of … [Read more...] about Facebook a political propaganda engine
60 Minutes recently aired a segment on influencer marketing, which highlighted how many of the latest celebrities are social media personalities. Utilizing various social platforms, many of these individuals have been able to attract more eyeballs than primetime television shows. Because of this, brands are paying these individuals to promote their products through what has … [Read more...] about Influence marketing vs. celebrity endorsement – What is the difference?
“Marketing without technology is not marketing at all.” This is a caption in a 2015 article on Forbes.com, titled “Marketing: What’s Technology Got To Do With It?” The piece got me thinking about content marketing and social media marketing strategies. Personally, I have a tough time dealing with the term “strategy,” primarily because I feel it is overused in business. Everyone … [Read more...] about Strategies are like belly buttons: Everyone has one
In this day and age, I find it extremely difficult to understand how a company that does not practice agile development can win in the digital environment. Digital has been evolving quickly, and it is easy to see why the old, standard, waterfall software development lifecycle does not work well. Companies that are still practicing waterfall development are at a strategic … [Read more...] about Digital excellence demands agility