Joe C Brown
Digital Marketing Strategy and Analytics Executive
Scratching the surface about me:
I am a demonstrated leader with over 15 years of digital channel experience, who’s passion is driving the formation and execution of successful enterprise digital marketing strategies utilizing data and analytics to guide decision making. I believe in using data at the speed of the customer experience to orchestrate rich personalized customer experiences that influence individuals to complete the highest desired business outcome. From high-level conceptualization to hands-on execution, I have a proven record of success building marketing technology stacks that enable the management and optimization of digital channels for maximum return on investment, by effectively collaborating with internal and external partners through technical to non-technical interpersonal skills.
Digital Strategy, Digital Analytics, Digital Marketing Optimization & Personalization, Tag Management, Digital Data Management, Measurement Strategy, Testing Strategies, Digital Marketing Technology Tool Implementations
MS Digital Innovation in Marketing, Fox School of Business, Temple University
BS eCommerce, Philadelphia University