One of the main reasons I love marketing is because it is intrinsically customer or user-centric — at least good marketing is. A couple centuries ago, I received an undergraduate degree in behavioral science from the University of Kansas, which was the PERFECT discipline for me to learn —scientifically — how best to understand human behavior – our motivations, aversions, … [Read more...] about Blurred Lines: UX + Marketing
To your left is a real-time pole eliciting responses from 4,243 people on LinkedIn last week! The prompt: Do you believe in Jeff Bezos' "two-pizza" rule for meetings? (Defined: If two pizza's can't feed the whole group, it's too big). 78% agreed and said, "yes, smaller [teams/meetings] is better". Where are you on this? Here's the research: The issue with … [Read more...] about Jeff’s “Two-Pizza” Rule for Meetings & Teams
According to Wikipedia, "A shadow board is a device for organizing a set of tools; the board defines where particular tools should be placed when they are not in use." The image on the right is an example of a shadow board --> For organizations, however, a "shadow board" is a new term with a slightly different meaning: It's defined as "a group of age-diverse employees, … [Read more...] about Shadow Boarding for Disruption
I'll be brushin' up on my #projectmanagement skills in grad school this summer by taking a 'Process Improvement & Innovation' course with Steve Sclarow, MBA, AIA — and crushin' some handy certifications, like this Agile one from Project Management Institute. P.S. The former Project Manager in me (read: recovering perfectionist) is slightly exhausted thinking about the … [Read more...] about A-G-I-L-E, that’s how you spell VICTORY.