One of the main reasons I love marketing is because it is intrinsically customer or user-centric — at least good marketing is. A couple centuries ago, I received an undergraduate degree in behavioral science from the University of Kansas, which was the PERFECT discipline for me to learn —scientifically — how best to understand human behavior – our motivations, aversions, … [Read more...] about Blurred Lines: UX + Marketing
"Last June, Ben & Jerry’s tweeted out, “The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy.” Amid a flurry of empty corporate scurrying to get out any sort of Black Lives Matter public statement, it was by far the strongest language by a brand on the issue(Beer, Fast Company)." Ben & … [Read more...] about Social justice ice cream AKA “How Ben & Jerry’s has swirled social justice into its innovative business”
As we transition to a time where in-person engagement is more of an option for B2B sales, recent McKinsey research shows that buyers actually prefer a cross-channel mix. I was happy to see this report come out for a few reasons: 1) I'm a fervent fan of hybrid models; 2) I have a hunch this research could apply and be relevant across industries and settings; and 3) I love new … [Read more...] about For B2B, omnichannel is now the standard.