RESUME

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Jennifer R. Berman

jennifer.berman@temple.edu | www.jenberman.me

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PROFESSIONAL EXPERIENCE

JDC, New York, NY.

Strategic Planning & Brand Manager, Global Marketing & Communications August 2018 – Present

• Rebrand JDC, as the first-ever to hold the position, reporting directly to global CMO and managing team of 15
• Manage internal and agency team developing global brand architecture, messaging, guidelines, CRM strategy, and creative
• Develop internal communications plan for brand rollout for 1,100+ employees in over 20 countries
• Initiated and oversee implementation of digital asset playbook
• Responsible for consistent brand messaging across all brand properties and marketing mediums
• Evaluate result of analytics team reporting to recommend campaign optimizations
• Successfully pitched and executed new global content acquisition strategy that resulted in 10,000+ new on-brand photographs and videos that have revolutionized brand marketing at JDC

JDC, New York, NY.

Project Manager, Global Marketing & Communications                               June 2016 – August 2018

• Built and optimized the first-ever project management function, systems, and processes across the global organization
• Oversaw the planning, implementation, and tracking of more than 600 short, medium and long-term marketing & communications projects that increased brand visibility and ROI
• Created, monitored, and tracked detailed work plans and timelines with 10 project staff and more than 100 clients to ensure project benchmarks and goals were being met
• Served as both creative, strategy, and project lead on multiple multi-million dollar campaigns
• Promoted from Coordinator to Project Manager within six months

JDC, New York, NY.

Community Manager, JDC Entwine                                                                   May 2015 – June 2016

• Managed and inspired hundreds of millennial-aged volunteers in seven major cities across the US to further engage in JDC’s mission and help target and reach new audiences
• Created one-of-a-kind events, travel experiences, and volunteer programs for millennials on an international scale
• Onboarded and trained fellow community managers on best practices for engagement, volunteer management, and ongoing reporting, tracking, and measurement tools

JDC, New York, NY.

Program Coordinator, JDC Entwine                                                        September 2013 – May 2015

• Managed and optimized digital infrastructure and processes in order to streamline work and maximize outputs; areas covered included event management, project management, calendaring, email marketing, social media marketing, and database and CRM technologies
• Led trips and managed events around the world to educate young adults on JDC’s humanitarian relief and community development work; went to places like India, Morocco, Eastern Europe, Argentina, Uruguay, and more
• Created highly-engaging content for JDC Entwine’s social media platforms: Twitter, Facebook, and Instagram
• Promoted from Assistant to Program Coordinator within six months

JDC, Estonia, Latvia, Lithuania (Baltic region)

Global Jewish Service Corps Fellow, JDC Entwine                            August 2012 – September 2013

• Created and facilitated leadership training programs for teenagers and students in three countries, including bordering communities like Helsinki, Stockholm, and Warsaw
• Contributed to global marketing content creation by providing photos, copywriting, articles, blog posts and pitching new ideas to engage the target audience on social media platforms — including creating the most highly-trafficked blog post to present date
• Provided writing support to local communities for outside grant applications that brought in more than $500,000

PART-TIME, FREELANCE, AND JUST-FOR-FUN EXPERIENCE

• Co-Founder of Live Shama, live music for your virtual meetings
• Emcee of monthly staff meetings for JDC’s Global Headquaers
• Happily volunteered in Estonia, the greater Baltic region, and Scandinavia for a year and a half after college — and survived eight months of winter
• Group Leader for Sourced Adventures, an NY-based outdoor adventure company
• Copywriter for Peek.com, the OpenTable for activities
• Marketing, branding, and event planning for W-E-E Bee Spelling, adult spelling bees for causes
• Package and logo design for Herman Marshall Whiskey, the first-ever whiskey distillery in the greater North Texas region
• Major fanatic of music (all kinds), sports (all kinds), mountains (all kinds), trees (all kinds),

Brooklyn (there’s only one kind), comedy, traveling, Kansas basketball, good coffee, and perpetual self improvement (…just ask me how many Brene Brown books I own)

EDUCATION

Temple University, Philadelphia, PA.

December 2021

MS, Digital Innovation in Marketing, Fox Business School

The University of Kansas, Lawrence, KS.

May 2012

BA, Applied Behavioral Science with a specialty in Community Health & Development Minor in Global and International Studies

• Senior Honors, GPA 3.78
• Award & Scholarship Recipient for Community Health & Development
• Served in multiple leadership positions for club soccer, greek life, and other on-campus groups