Background: Spotify, the #1 online audio platform, is not making money, and investors are worried. For our final group project this semester [Spring II 2021], we've come up with an innovation that we think can not only make Spotify's revenue soar, but also make the experience for users even stickier. Check it out! FINAL_ Spotify_FinalProject_DIMSpring2021 … [Read more...] about Final Group Project: Spotify Shuffle > From A Growth to Revenue Mindset
Okay, this piece of vaccine news was so ridiculous, I had to explore more and post about it. VACCINE RIVALRIES ARE TAKING OVER TIKTOK. "Um, only hot people get the Pfizer vaccine," a popular TikTok audio by user "idrinkurmilkshake" announces. "If you got Moderna then, I don't know what to tell you, queen." Go look for yourself. What are your initial … [Read more...] about #VaccineGangs WHATTTTTT?????!?!?!?!??!?!?
"Last June, Ben & Jerry’s tweeted out, “The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy.” Amid a flurry of empty corporate scurrying to get out any sort of Black Lives Matter public statement, it was by far the strongest language by a brand on the issue(Beer, Fast Company)." Ben & … [Read more...] about Social justice ice cream AKA “How Ben & Jerry’s has swirled social justice into its innovative business”
As we transition to a time where in-person engagement is more of an option for B2B sales, recent McKinsey research shows that buyers actually prefer a cross-channel mix. I was happy to see this report come out for a few reasons: 1) I'm a fervent fan of hybrid models; 2) I have a hunch this research could apply and be relevant across industries and settings; and 3) I love new … [Read more...] about For B2B, omnichannel is now the standard.
A few days ago, I received an email titled "Trend Alert: #FilterDrop". And while I typically try to stay away from subject lines that have the words "trend" and/or "alert" in them, I was intrigued because it landed in my work email. So I opened it. Ah, #FilterDrop. Have you heard of it? I hadn't before I read this email, but here's the gist: "Sasha Pallari … [Read more...] about “Trend Alert: #FilterDrop”