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Jen Berman

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

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You Can Trust Me With Your Information. I Promise to Keep It Safe. #Vault

November 7, 2021 By Jen Berman Leave a Comment

Trust is a big deal. When people gain our trust or break our trust, it matters. It’s also a big word, packing a ton of weight. We say we trust people, or that someone has broken our trust. But what does that mean? What did they do? And, does trust look and feel the same between consumers and brands, as it does between two individuals? Do the pillars of trust transcend … [Read more...] about You Can Trust Me With Your Information. I Promise to Keep It Safe. #Vault

Catching up to 1960s Media Visionary and Philosopher, Marshall McLuhan

October 10, 2021 By Jen Berman Leave a Comment

Long before we started looking to our screens for all the answers, Marshall McLuhan saw the internet coming — and predicted just how much impact it would have. A Canadian philosopher and professor who specialized in media theory, McLuhan came to prominence in the 1960s, just as TV was becoming part of everyday life. At the center of his thinking was the idea that society is … [Read more...] about Catching up to 1960s Media Visionary and Philosopher, Marshall McLuhan

A Culture of Inertia

September 19, 2021 By Jen Berman 1 Comment

I’m really proud of the organization I work for; not necessarily because of its mission or how the work impacts individuals and communities (AKA our offerings for our target audiences, which is definitely something to be proud of) — but, mostly, because of the organization’s DNA. The culture, the spirit. The ways we do business. I work for Hillel International, the largest … [Read more...] about A Culture of Inertia

Blurred Lines: UX + Marketing

July 16, 2021 By Jen Berman Leave a Comment

One of the main reasons I love marketing is because it is intrinsically customer or user-centric — at least good marketing is.  A couple centuries ago, I received an undergraduate degree in behavioral science from the University of Kansas, which was the PERFECT discipline for me to learn —scientifically — how best to understand human behavior – our motivations, aversions, … [Read more...] about Blurred Lines: UX + Marketing

Jeff’s “Two-Pizza” Rule for Meetings & Teams

July 15, 2021 By Jen Berman Leave a Comment

To your left is a real-time pole eliciting responses from 4,243 people on LinkedIn last week! The prompt: Do you believe in Jeff Bezos' "two-pizza" rule for meetings? (Defined: If two pizza's can't feed the whole group, it's too big). 78% agreed and said, "yes, smaller [teams/meetings] is better".  Where are you on this?  Here's the research:  The issue with … [Read more...] about Jeff’s “Two-Pizza” Rule for Meetings & Teams

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Recent Posts

  • You Can Trust Me With Your Information. I Promise to Keep It Safe. #Vault
  • Catching up to 1960s Media Visionary and Philosopher, Marshall McLuhan
  • A Culture of Inertia
  • Blurred Lines: UX + Marketing
  • Jeff’s “Two-Pizza” Rule for Meetings & Teams
  • Shadow Boarding for Disruption

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