Are you a content marketing professional for your organization? If you are in the B2C space, chances are you offered some sort of special offer or discount for the long weekend. A lot of my findings included answering the question “Is ABC COMPANY open for Labor Day?”
When I went to peruse the internet for Labor Day content, the below three articles stood out to me and I decided to click on the headlines to read on.
These three are the most clickable brand content marketing Labor Day 2018:
1. 14 Face Masks to Get You in The Long-Weekend Spirit
- How well did the content live? I enjoyed the images for each of the 14 listed items and I think this helped the content live better on the page.
- Which brand published the content? Huffington Post (HuffPost)
- What made the content compelling and click-worthy? This article resonated more with the female audience and I clicked it because Labor Day is a day free of work, and what is better than a day off with a relaxing face mask!
- What goal were they trying to accomplish? The article had call to actions to purchase each of the face masks that were offered on the page.
2. What cars and trucks rule for holiday road trips?
- How well did the content live? The article was a slideshow of pictures on this page. I thought it was done well but it a gallery of images rather than an article to read.
- Which brand published the content? USA Today
- What made the content compelling and click-worthy? I was curious to see if I had a car that was listed in this article.
- What goal were they trying to accomplish? This was an informational article and most of the cars or trucks were out of my price range so even though the headline was compelling, the contents were not.
3. Complete Guide to Labor Day Weekend in Philadelphia 2018
- How well did the content live? I thought the content lived very well, there were links and images for various things to do in Philly over Labor Day and I thought it was ordered well.
- Which brand published the content? Visit Philadelphia
- What made the content compelling and click-worthy? I wanted to see what was going on in my hometown city over Labor Day weekend.
- What goal were they trying to accomplish? Bring in tourism dollars and show off all of the amazing events Philly has to provide over Labor Day weekend.
Would you have clicked on the above headlines as well? Why or why not?
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