The use of social media is a way to share a brands content across multiple social platforms for engagement and referrals back to the website. Labor Day content was no exception.
When I went to peruse social media for Labor Day content, the below three articles stood out to me and I decided to click on the headlines to read further.
- Social platform: Facebook
- Brand: Facebook post is by Alliance Travel Partners and the article is by Travel + Leisure.
- Share: This article is not typically content I would share but I think it is a good read with beautiful pictures.
- Value to the business: The article links to the various destinations and provides more information and a place to book your trip. The top of the article also has a related call to action for “28 Trips of a Lifetime” in exchange for your email and zip code.
- Social platform: Twitter
- Brand: Tweet is by American Pavilion (@TentRentals1) and the article is by Martha Stewart.
- Share: I would share this article because I think the gallery of photos are bright and eye-catching and the content complements the images. It is easy to digest as well.
- Value to the business: American Pavilion, a nationwide tent and fabric structure rental company is sharing Martha Stewart’s content in hopes that more people will be throwing a bash for their long weekend.
- Social platform: LinkedIn
- Brand: LinkedIn post is by RadPrime and the article is by Lifehacker.
- Share: Yes, I would share to my LinkedIn followers because I enjoyed reading the content and it is appropriate for this social media network.
- Value to the business: I am not sure there is much value to the business, but I thought the value was more or less given to the reader. Before clicking on the article, I was not sure what a scary email was but as I read the article it gave me that definition and encouragement to send an email to someone who has no reason to say yes to what I’m asking.
Do you find each of these headlines engaging? Why or why not?