Up until 2019, I never realized the people that went online to promote a brand or product had a name, let alone received some type of compensation for it. Luckily enough for me, through my current role, as an Associate Brand Manager I was able to learn more about influencers hands on. In 2020, I was tasked to execute a retail specific influencer program. Quite frankly, I was … [Read more...] about Influencer Marketing 101
At a young age, we are taught to be a leader and not a follower, do not give in to peer pressure, think for yourself and make your own decisions. Then we are introduced to social media platforms and are surrounded by media clutter that can heavily influence or even alter our choices. So are the choices we make really ours? Can we own them based on our genuine opinions and … [Read more...] about Whatcha Thinking?