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Jacklin Altman

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business
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marketing

Micro Interactions, Big Difference

July 16, 2018 By Jacklin Altman 794 Comments

Micro Interactions, Big Difference

I recently came across this article in which Marketing Tech covers the importance of 'Micro interactions' in a user experience (particularly as it pertains to application development). What are they? Micro interactions are "contained product moments that revolve around a single use case" - functions that only complete one main task. Some examples of these micro interactions … [Read more...] about Micro Interactions, Big Difference

The Social Media Multiplier Effect

March 22, 2018 By Jacklin Altman Leave a Comment

The Social Media Multiplier Effect

I was really interested by this article, which talks about not just using social media as a way to connect with customers, but as a way to connect with employees, which serves to build a brand from the inside out. A number of firms have employed social media campaigns that were geared at employees, rather than at customers. For example, Reebok ran a #FitAssCompany … [Read more...] about The Social Media Multiplier Effect

Lessons Learned from Taco Bell

February 12, 2018 By Jacklin Altman 1 Comment

Lessons Learned from Taco Bell

The article Why Taco Bell Went Loco for Snapchat is all about how Taco Bell's unique marketing strategy has helped propel the brand to it's current state of fame. There are a number of valuable lessons that other brands can take from Taco Bell's marketing success. Take little bets. In 1962, Glen Bell took a not-so-little bet when he decided that America needed a … [Read more...] about Lessons Learned from Taco Bell

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Recent Posts

  • Bots for Your Brand
  • Golden Rules for Influencer Marketing
  • Labor Day / Back to School Ads 2018 – Content/Mobile
  • Labor Day / Back to School Ads 2018 – Social Media
  • The 4th Constraint: People.
  • Micro Interactions, Big Difference

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