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Jacklin Altman

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business
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application development

Micro Interactions, Big Difference

July 16, 2018 By Jacklin Altman 793 Comments

Micro Interactions, Big Difference

I recently came across this article in which Marketing Tech covers the importance of 'Micro interactions' in a user experience (particularly as it pertains to application development). What are they? Micro interactions are "contained product moments that revolve around a single use case" - functions that only complete one main task. Some examples of these micro interactions … [Read more...] about Micro Interactions, Big Difference

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