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Jacklin Altman

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

ePortfolio Posts

Bots for Your Brand

November 16, 2018 By Jacklin Altman 79 Comments

chat bot infographic

One of my favorite speakers this semester was David Hu, VP of Strategy and Engineering at Dexter, a platform that allows brands to create meaningful online conversations with their customers by way of chat bots. His lecture got me thinking - are chat bots really the way of the future, and should brands look to leverage chat bots to better serve their customers? I began to … [Read more...] about Bots for Your Brand

Golden Rules for Influencer Marketing

October 31, 2018 By Jacklin Altman 109 Comments

As a food influencer myself, influencer marketing is something near and dear to my heart. After reading about influencer marketing for class, I was inspired to create my own golden rules for Influencer Marketing, based off my own experiences working with brands as an influencer partner. It's crucial to choose an influencer that makes sense for your brand. In my case, I'm a … [Read more...] about Golden Rules for Influencer Marketing

Labor Day / Back to School Ads 2018 – Content/Mobile

September 5, 2018 By Jacklin Altman 39 Comments

Labor Day weekend is about more than just relaxing with some good BBQ - it's also about the (intense, crazy, funny, wild) ads that we see. Here are three that stood out to me: 1. Colin Kaepernick / Nike Campaign How well did it live? This campaign has been circulated everywhere because it has been so controversial, so it not only lived well, but it continues to be very much … [Read more...] about Labor Day / Back to School Ads 2018 – Content/Mobile

Labor Day / Back to School Ads 2018 – Social Media

September 4, 2018 By Jacklin Altman 481 Comments

Target - Hello Pumpkin Season! Found on Facebook, this ad was as simple as they come. It shows a Target shopping cart that's loaded to the brim with adorable fall decor. This picture immediately filled me with nostalgia for cooler weather, redecorating, and pumpkin spice. It's also something that I would share, because it's objectively a well composed, bright, and fun photo. … [Read more...] about Labor Day / Back to School Ads 2018 – Social Media

The 4th Constraint: People.

August 3, 2018 By Jacklin Altman 49 Comments

project management infographic

Throughout the semester, we've discussed the triple constraint as it relates to managing projects, and the triple constraint was highlighted in our reading 'A Short Course on Project Management." In short, you have three variables to think about - time, budget, and scope. When trying to complete a project, often times, one of those has to give - if a project is on time and … [Read more...] about The 4th Constraint: People.

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Recent Posts

  • Bots for Your Brand
  • Golden Rules for Influencer Marketing
  • Labor Day / Back to School Ads 2018 – Content/Mobile
  • Labor Day / Back to School Ads 2018 – Social Media
  • The 4th Constraint: People.
  • Micro Interactions, Big Difference

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