One of my favorite speakers this semester was David Hu, VP of Strategy and Engineering at Dexter, a platform that allows brands to create meaningful online conversations with their customers by way of chat bots. His lecture got me thinking - are chat bots really the way of the future, and should brands look to leverage chat bots to better serve their customers? I began to … [Read more...] about Bots for Your Brand
As a food influencer myself, influencer marketing is something near and dear to my heart. After reading about influencer marketing for class, I was inspired to create my own golden rules for Influencer Marketing, based off my own experiences working with brands as an influencer partner. It's crucial to choose an influencer that makes sense for your brand. In my case, I'm a … [Read more...] about Golden Rules for Influencer Marketing
Labor Day weekend is about more than just relaxing with some good BBQ - it's also about the (intense, crazy, funny, wild) ads that we see. Here are three that stood out to me: 1. Colin Kaepernick / Nike Campaign How well did it live? This campaign has been circulated everywhere because it has been so controversial, so it not only lived well, but it continues to be very much … [Read more...] about Labor Day / Back to School Ads 2018 – Content/Mobile
Target - Hello Pumpkin Season! Found on Facebook, this ad was as simple as they come. It shows a Target shopping cart that's loaded to the brim with adorable fall decor. This picture immediately filled me with nostalgia for cooler weather, redecorating, and pumpkin spice. It's also something that I would share, because it's objectively a well composed, bright, and fun photo. … [Read more...] about Labor Day / Back to School Ads 2018 – Social Media
Throughout the semester, we've discussed the triple constraint as it relates to managing projects, and the triple constraint was highlighted in our reading 'A Short Course on Project Management." In short, you have three variables to think about - time, budget, and scope. When trying to complete a project, often times, one of those has to give - if a project is on time and … [Read more...] about The 4th Constraint: People.