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Jacklin Altman

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business
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Golden Rules for Influencer Marketing

October 31, 2018 By Jacklin Altman 48 Comments

As a food influencer myself, influencer marketing is something near and dear to my heart. After reading about influencer marketing for class, I was inspired to create my own golden rules for Influencer Marketing, based off my own experiences working with brands as an influencer partner.

  1. It’s crucial to choose an influencer that makes sense for your brand. In my case, I’m a food influencer, so I work with a lot of different food/beverage brands. However, I’ve had clothing brands, health supplement brands, and everything in between reach out to me. I think it’s totally fine to work with an influencer outside of your industry, but make sure that they’re still relevant to your audience and that you’re relevant to theirs. For instance, I’ve worked with a clothing company that released a line of pizza-related clothing, so I paired the outfit with a greasy slice of pizza and it worked for my page.
  2. Make sure you work with influencers who actually use your products. Ultimately, you want influencers to become brand advocates and to be able to answer questions about your products. If they don’t use the products, they can’t answer questions/become the brand evangelists that you’re trying to create. Plus, when you have them actually actually use your products you can get useful feedback about how to improve those products!
  3. Working together seems intuitive, but it’s crucial to actively partner with influencers. Just handing them a product or a check and hoping for the best may help get you a few likes/follows, but it doesn’t help build any sort of partnership. Work with the influencer actively – take a part in the creation of the content (it is representing your brand after all), cross promote the content to your social channels, find ways to repurpose the content on your social/site/blog etc. Also, if you have a great experience with an influencer, ask them if they’d be open to working together again on a future campaign! Building lasting relationships by actively working together is a great way to expand your network and build your brand image by developing a true partnership with an influential person.
  4. It seems as though laws are being revised on a monthly basis at this point, so be sure that you’re staying abreast of any changing laws as they apply to influencer marketing. Be sure that you make influencers aware of any specific guidelines that could possibly land them/you in hot water, and do your due diligence to make sure that they follow through appropriately. In my case, brands that send me products in exchange for social posts will often specify that I need to use certain language/hashtag appropriately (#ad).

Influencers can be an effective, inexpensive, and fun way to build your brand and spread your reach to networks of people that you may not have reached otherwise. However, be sure that you’re choosing the right influencers, actively engaging with them, and playing by the rules to reap the best results.

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Filed Under: ePortfolio Posts Tagged With: content creation, digital marketing, influencer marketing, influencers, social media, social media innovation

Reader Interactions

Comments

  1. Mayur K says

    March 29, 2019 at 7:28 am

    Useful and Nice Information on Influencer Marketing

  2. Arshia says

    April 10, 2019 at 9:27 am

    Very good article on Influencer Marketing… It’s helpful for everyone.

  3. The Thus says

    May 7, 2019 at 3:57 am

    Nice Article it’s really very helpful and informative, thank you for sharing with us..

  4. Ashish says

    November 10, 2019 at 3:27 am

    Since the major population of the world is connecting digitally so the demand for influencer marketing is also increasing. Your post is very informative. Keep writing this type of good articles.

  5. Facial Recognition says

    May 7, 2020 at 9:28 am

    Very useful information I love to read such informative tips about marketing.

  6. convert to wingdings says

    May 9, 2020 at 8:55 am

    Because the world’s main population interacts digitally, there is also a rising need for power marketing. Your message is extremely informative. Keep writing this type of good articles.

  7. shitala prasad says

    May 30, 2020 at 1:10 am

    very useful information, really influencer marketing is so powerful.

  8. raj kumar says

    June 8, 2020 at 2:04 pm

    happy to see a post like this. very informative post about influencer marketing. if you are famous then it is easiest way to earn money.

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  10. Jeffery Ollsan says

    July 20, 2020 at 4:59 am

    Thanks for sharing these golden tips with us I also work in a plastic molding manufacturing and these will be very helpful for me in this regard. I request to keep it up and share such a pretty knowledge about digital world with us.
    Thanks again

  11. Event Marketing says

    August 5, 2020 at 7:11 am

    Thank you for writing this. It makes me think there needs to be a site that rates influences – differentiating the bullshit artists from the ones who successfully follow through (could potentially help a lot of business owners from wasting precious time / money)

  12. Clothing suppliers says

    August 28, 2020 at 12:55 am

    Thank you for sharing this. It gives me the feeling that a platform needs to have an impact – distinguishing between the fake artists and good ones (could allow other companies to spend precious time and money).

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    September 11, 2020 at 12:55 pm

    Effective Writing is a significant part of communication. Good writing skills allow you to communicate your message clearly and easily to a much larger audience than through face-to-face or telephone conversations.

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    October 11, 2020 at 11:43 am

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  20. Fahad Khan says

    December 10, 2020 at 2:39 am

    Get surrounded by people who make you happy. People who make you laugh, people who support you in need. People who care deeply.
    The more time you spend with them the more patience you have, the more optimistic you think, and your positive behaviors will even begin to pick up! ^ ⁇

  21. MeraGK says

    December 21, 2020 at 3:07 pm

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  22. Hindi Me Jaankari says

    January 5, 2021 at 3:01 am

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    January 6, 2021 at 3:07 am

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  24. Allan Donald says

    January 7, 2021 at 6:56 pm

    This is a great article you have written. Alongwith influencer marketing, Life Coaching is also very important.

  25. Sarah says

    January 26, 2021 at 5:24 am

    Good writing skills allow you to communicate your message clearly and easily to a much larger audience than through face-to-face or telephone conversations. Get surrounded by people who make you happy. People who make you laugh, people who support you in need. People who care deeply.

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    February 3, 2021 at 8:42 am

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    February 5, 2021 at 10:06 pm

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  28. uprivateta says

    February 6, 2021 at 7:39 am

    Strongly Agree, in fact, this is Coincidentally with
    3 Golden Rules of Influencer Marketing
    Don’t start an influencer marketing campaign before doing these three things.
    Scrutinise prospective influencer content.
    Judge the value of their engagement.
    Think beyond social.
    https://uprivateta.com/

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    What a great article on influencer marketing. I like the simple yet powerful infographic used at the beginning of the article. Looking forward for more such updated articles.

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