Jacklin Altman

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Golden Rules for Influencer Marketing

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As a food influencer myself, influencer marketing is something near and dear to my heart. After reading about influencer marketing for class, I was inspired to create my own golden rules for Influencer Marketing, based off my own experiences working with brands as an influencer partner.

  1. It’s crucial to choose an influencer that makes sense for your brand. In my case, I’m a food influencer, so I work with a lot of different food/beverage brands. However, I’ve had clothing brands, health supplement brands, and everything in between reach out to me. I think it’s totally fine to work with an influencer outside of your industry, but make sure that they’re still relevant to your audience and that you’re relevant to theirs. For instance, I’ve worked with a clothing company that released a line of pizza-related clothing, so I paired the outfit with a greasy slice of pizza and it worked for my page.
  2. Make sure you work with influencers who actually use your products. Ultimately, you want influencers to become brand advocates and to be able to answer questions about your products. If they don’t use the products, they can’t answer questions/become the brand evangelists that you’re trying to create. Plus, when you have them actually actually use your products you can get useful feedback about how to improve those products!
  3. Working together seems intuitive, but it’s crucial to actively partner with influencers. Just handing them a product or a check and hoping for the best may help get you a few likes/follows, but it doesn’t help build any sort of partnership. Work with the influencer actively – take a part in the creation of the content (it is representing your brand after all), cross promote the content to your social channels, find ways to repurpose the content on your social/site/blog etc. Also, if you have a great experience with an influencer, ask them if they’d be open to working together again on a future campaign! Building lasting relationships by actively working together is a great way to expand your network and build your brand image by developing a true partnership with an influential person.
  4. It seems as though laws are being revised on a monthly basis at this point, so be sure that you’re staying abreast of any changing laws as they apply to influencer marketing. Be sure that you make influencers aware of any specific guidelines that could possibly land them/you in hot water, and do your due diligence to make sure that they follow through appropriately. In my case, brands that send me products in exchange for social posts will often specify that I need to use certain language/hashtag appropriately (#ad).

Influencers can be an effective, inexpensive, and fun way to build your brand and spread your reach to networks of people that you may not have reached otherwise. However, be sure that you’re choosing the right influencers, actively engaging with them, and playing by the rules to reap the best results.

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Comments

  4. Since the major population of the world is connecting digitally so the demand for influencer marketing is also increasing. Your post is very informative. Keep writing this type of good articles.

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  8. happy to see a post like this. very informative post about influencer marketing. if you are famous then it is easiest way to earn money.

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  10. Thanks for sharing these golden tips with us I also work in a plastic molding manufacturing and these will be very helpful for me in this regard. I request to keep it up and share such a pretty knowledge about digital world with us.
    Thanks again

  11. Thank you for writing this. It makes me think there needs to be a site that rates influences – differentiating the bullshit artists from the ones who successfully follow through (could potentially help a lot of business owners from wasting precious time / money)

  12. Thank you for sharing this. It gives me the feeling that a platform needs to have an impact – distinguishing between the fake artists and good ones (could allow other companies to spend precious time and money).

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  25. Good writing skills allow you to communicate your message clearly and easily to a much larger audience than through face-to-face or telephone conversations. Get surrounded by people who make you happy. People who make you laugh, people who support you in need. People who care deeply.

  28. Strongly Agree， in fact, this is Coincidentally with
    3 Golden Rules of Influencer Marketing
    Don’t start an influencer marketing campaign before doing these three things.
    Scrutinise prospective influencer content.
    Judge the value of their engagement.
    Think beyond social.
    https://uprivateta.com/

  30. What a great article on influencer marketing. I like the simple yet powerful infographic used at the beginning of the article. Looking forward for more such updated articles.

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  82. your last words are heart touching and this will motivate me …Influencers can be an effective, inexpensive, and fun way to build your brand and spread your reach to networks of people that you may not have reached otherwise. However, be sure that you’re choosing the right influencers, actively engaging with them, and playing by the rules to reap the best results.

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