Labor Day / Back to School Ads 2018 – Content/Mobile

Labor Day weekend is about more than just relaxing with some good BBQ – it’s also about the (intense, crazy, funny, wild) ads that we see. Here are three that stood out to me:

1. Colin Kaepernick / Nike Campaign

How well did it live? This campaign has been circulated everywhere because it has been so controversial, so it not only lived well, but it continues to be very much alive.

Brand? Nike

What made it click-worthy? The controversial nature of this ad makes it so clickable. The juxtaposition of a stark, black and white Colin Kaepernick, who set off a media frenzy when he began kneeling during the national anthem at football games, with the powerful quote that Nike chose makes this extremely interesting and clickable.

What was the goal? I believe there were a few goals here. The first was to take a stand, and show that Nike supports athletes making their own decisions. Second, it was to get people talking, not only about some very real issues, but also about their brand.

2. Law & Order: Hates Crimes

How well did it live? The piece was picked up by numerous outlets, and I found it on BuzzFeed. It was well optimized for reading on my phone, and the article was short yet gave me the info I needed.

Brand? Law & Order / NBCUniversal

What made it click-worthy? I’m a HUGE Law & Order Fan (I have seriously watched 19 seasons of SVU), so I was extremely interested in the franchise adding a completely new, extremely relevant new series to the fold.

What was the goal? The goal was to get people talking about the Law and Order Franchise and to get them excited about the prospect of a new series.

3. Forever 21- 50% off Clearance

How well did it live? This ad came straight to my inbox, with a push notification as well. It was well optimized for mobile, and the bright graphics loaded quickly and caught my attention.

Brand? Forever 21

What made it click-worthy? 50% off of things that are already on sale? Sign me up. This ad completely went for people’s natural love of a good bargain.

What was the goal? The goal was to get people to visit Forever 21’s site and start shopping. The idea of putting clearance items on further sale likely means they’re looking to clear out inventory to make room for the next season’s pieces.