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Jacklin Altman

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Fox School of Business
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Labor Day / Back to School Ads 2018 – Social Media

September 4, 2018 By Jacklin Altman 36 Comments

Gap’s 2018 Back to School Ad
  1. Target – Hello Pumpkin Season!
    Found on Facebook, this ad was as simple as they come. It shows a Target shopping cart that’s loaded to the brim with adorable fall decor. This picture immediately filled me with nostalgia for cooler weather, redecorating, and pumpkin spice. It’s also something that I would share, because it’s objectively a well composed, bright, and fun photo. The main value of this photo to the business is that it showcases their seasonal decor in a tasteful, fun way.
  2. ColourPop Cosmetics – Labor Day is OVER
    I acme across this ad on Twitter, where ColourPop Cosmetics proclaims that Labor Day being over means that it’s time to break out the Fall lip colors, and I am all for it. The value for the company is that they can showcase their fall colors ahead of the season, getting people thinking about swapping their summery brights for some dark fall tones. It’s not something I would necessarily share, but I thought it was tastefully done. Many times I find makeup companies ads to be super gaudy and in your face, and this one is pretty simple, which resonated with me.
  3. GAP – Back to School
    Found on Twitter, this ad from Gap features children of all races modeling Gap’s latest gear. This ad has been the buzz of the internet, providing consistent value to the firm. Not only does the ad portray the clothing retailer as accepting and worldly, but it tells kids and parents of all races that Gap is a brand for them. The value for the brand here is also that the ad is being so widely talked about, especially in today’s shaky political climate. The ad has been shared widely on social media, with people (both celebrity and not) touting the ad as one of the best of the season. This ad is definitely something I would share, since it has such a positive message that I can get behind.

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Filed Under: ePortfolio Posts Tagged With: advertisements, back to school, labor day, social media

Reader Interactions

Comments

  1. GyaniPandit says

    March 29, 2019 at 10:10 am

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  7. jitendra says

    May 2, 2020 at 3:02 pm

    A very nice article for students…thanks for share..

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    June 3, 2020 at 9:06 pm

    nice post….for students ,,, can help a lot

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    June 10, 2020 at 12:55 am

    Two Lines Shayari

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  25. Raj Kumar says

    November 2, 2020 at 6:07 am

    Very nice post on Labor Day… It’s helpful for some students… Please add some images on Labor Day

  26. Gd Mrng says

    November 2, 2020 at 10:01 am

    Great post for all the best things thanks/

  27. Mark Stewart says

    November 21, 2020 at 3:35 am

    I love Labour Day because we all are labour in the world of God.

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    November 29, 2020 at 1:34 pm

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  34. Rahul says

    December 24, 2020 at 8:05 am

    I needed this information for my online school exams. So thank you very much.

  35. ornament says

    January 2, 2021 at 5:06 am

    I love Labour Day because we all are labor in the world of God. To maintain compressor condition, scheduling regular maintenance of the air conditioner can detect and solve any accidents that might lead to a bigger problem. I needed this information for my online school exams. So thank you very much.

  36. Anirudh sahni says

    January 5, 2021 at 5:41 am

    Great Information on Labor day, It is helpful for students

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